"Design Thinking"
Design thinking is innovation that allows you to design solutions for end users with a single problem in mind. For example Oral B wanted to make their brand of toothbrushes easier to charge so they're easier to travel with. Another example is Airbnb because they were making around 200 dollars a week because their pictures online were not high enough quality so it was deterring customers so to fix this they got a high quality camera and took good photos of what customers wanted to see. These examples explain what design thinking is.