Design Thinking encourages people to explore different creating options that didn't exist before. It's about understanding the culture and context of the person involved. Design Thinking is successful, for it focuses on the user's needs. This understanding is found using direct observations, along with data that produces stories that people can empathize with. Once the data and research is collected, the problem solver is to define what the real problem is. After finding the true problem, it is time to ideate and brainstorm. 

Image from Nielson Norman Group