A/B email testing

A/B testing scenarios:

We could use the following variable indicators for A/B testing:

1. 1. "From" name and sender address

64% of people say they open an email based on the "from" name over anything else (Chadwick Martin Bailey).

So you play against emails from friends / team members / clients / etc.

1. 2. The subject line and preheader text

Length of subject line: Short, but powerful subject usually works best

1. 3. Time and day the message is sent

1. 4. Images: place / with- / or even without images - just plain text

1. 5. Email message: length / tone / personalization

1. 6. CTA: color / copy / placement / shape