High Level Messaging

Overview

Use this to help make your own marketing materials.
Or use the premade marketing materials in the next section.
Here, you'll find human phrases, tips, and quotes that can be used for marketing.
These have been tested at other facilities that have effectively communicated the EGYM value to their members.
For more detail, please see the EGYM Marketing Success Guide

Why EGYM Works

EGYM was developed using state-of-the-art exercise science. Different fitness goals require different workouts—a weightlifter works out differently than someone who has never strength trained.

In order to make sure that you start at a comfortable level, never overtrain, and always keep improving, EGYM adapts the following equipment settings based on your goal, progress and body type:

Weight: If you want to gain muscle, EGYM will set a higher training weight whereas a lower weight is sufficient for weight loss.
Number of Reps: Varying the reps promote muscular strength, hypertrophy, or muscular endurance
Training Duration: EGYM alternates long, less intensive sessions with short, high intensity ones to ensure that you'll continue to grow.
Training Tempo: A fast, explosive movement has a different effect than a long slow movement.

Marketing Tips

Maximize Aha Moments

Showing an RFID wristband tapping a machine is an important moment for members. Without that, they often confuse EGYM for an app rather than connected equipment.
The moment when someone sees the machine adjust its height and resistance level for two people of different size is another “aha moment.”
There is no better way to sell EGYM than to get someone to try it once. They get much more excited than watching someone else do it because they see for themselves that the difficulty level is manageable for them.
When a person sees their muscle imbalance in the EGYM app, they understand that EGYM gives them insights that they might not be able to get on their own.
Showing members that both professional athletes and 80 year olds new to strength training use EGYM is a good way to illustrate its accessibility and flexibility.

Use Human Phrases

Human words and phrases do a better job getting the message across than marketing terms.
People think of EGYM as “personalized” more than they think of it as “internet connected” or “smart.”
Once staff have tried it, they sometimes explain it to prospects as giving you a “hard” or “good” workout.
This can be intimidating to people who don’t think they can weight train. It’s much better to say that it’s personalized and that anyone can do it.
- “Machines that adjust to your body” > “Smart machines”
- “Like a video game” > “gamified interface”
- “Beat your high score” > “Unlock additional levels”
- “It sets everything for you, all you need to do is work out” > “smart machines”

Build Buzz Through Community

Excited staff are the most effective marketing channel to existing customers. Making sure they understand how EGYM works and what’s cool about it will build buzz.
EGYM's circuit format tends to naturally build community. Capitalize on this by creating a Facebook group specifically for EGYM members to post their successes.
Biological Age is a popular feature because after a fairly short amount of time using EGYM, the member’s biological age will likely be less than their actual age.They often share this result on social media, thus introducing their friends to EGYM.

EGYM Smart Strength Equipment

Features

Machines conduct a strength assessment to find your optimal resistance setting.
Machines respond to the tap of your RFID wristband and automatically set the weight level and range of motion for you.
A video game interface on every machine guides you to move at the right pace with the right form.
Machines automatically track your workout and send it to the EGYM app.
When in circuit mode, machines are arranged in a circle and a timer tells you when to change machines to ensure a full workout in 30 minutes.

Benefits

EGYM takes the guesswork out of strength training and helps you keep a routine.
EGYM machines are incredibly easy to use because they’re personalized to you.
EGYM works for everyone. There’s no such thing as too inexperienced or too advanced—pro athletes and 80-year-olds all use EGYM.
Train based on your individual strengths, weaknesses and fitness goals.
Gain confidence that you’re doing the right workouts the right way.

Quotes

“With regular machines, I just put weight on and have no clue if it’s the right amount or if it’s working...With EGYM I know exactly what I need to do to get a real workout.”
“EGYM machines do it all for you. All you have to do is workout.”

EGYM Fitness App

Features

Training plans tell you exactly what to do when you get to the gym.
Other exercises like walking or riding a bike can be tracked in the EGYM app. Either log them directly or sync with other fitness apps.
The app tracks the status of your muscles. It tells you whether your muscle groups are imbalanced and gives you an estimated Biological Age based on your strength.
Your trainer can easily see your status and provide custom workout plans.
View your progress over time to see how you’ve improved.
Win points for working out and compete with friends.

Benefits

Get a complete workout every time you go to the gym.
Don’t worry about counting reps or keeping a workout journal.
Easily visualize how far you’ve come and how far you can go.
EGYM makes sure you never overtrain or plateau by automatically switching up your routine and alternating training methods.

Quotes

“The app tells you exactly what you have to work out. When a muscle is orange you need to work it out.”
“When people think EGYM is too good to be true, I just show them the app. I show them that I can just look at it and see what I need to work on.”

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