Emphasis refers to the area of an artwork that dominates attention or draws interest.
COLOR: Bright color is usually attractive. Road signs and traffic lights are brightly colored for a reason – to get our attention. Below are three specific ways you can use contrast to add emphasize in your own art.
1. Complementary colors are arranged across from one another on the color wheel. They are far apart. Compliments are as different in hue as possible. Examples include red/green, blue/orange, and yellow/violet
2. Isolated color is a color found in only one spot in a composition. An object with isolated color stands out because it does not harmonize with the rest of the color palette. Since this color is only found in one location, it draws our eyes to it.
3. Absent Color similar to isolated color but more severe, a single-color note in an otherwise colorless artwork draws our eyes to it. There will be no doubt in the audiences’ mind what the artist means to emphasize if only one object is in color.
Isolation is a straight-forward way to ensure the “main character” of a picture is noticed.
The location of a compositional element contributes to our feelings about emphasis as well. The bulls-eye on a dart board is in the center for good reason. All things being equal, a viewer will look at the center of a composition first. Placing important objects or people near the center of a canvas will add to their emphasis.
A word of caution – Important objects should be placed near, but not directly in the center. If your focal point is in the exact center of a composition you will greatly de-emphasis everything else in the composition such that the viewer may not consider the entirety of the image.
Convergence is when lines and edges work like arrows to indicate a focal point. Not only obvious lines work but implied lines (invisible lines) as well. For example, the direction of a person’s gaze can indicate to the audience where to look next.
A fun way to create emphasis in a composition is to have one element stand-out because it is so different – a round object among angular shapes, a line of people with one facing the wrong way. Think of it as the “twist” at the end of a movie. If you are changing what the audience expects to something unexpected, then you will create a striking point of emphasis.
In reality, any one thing is as undeniably real as any other thing. People, trees, cars and buildings all share the same level of “existence”, the same “completeness”. In a painting or drawing however, the artist decides the degree to which various pictorial elements are rendered. Think of it as finished vs. unfinished or tight vs. loose. A sharp/clear area in an otherwise loose composition acts as a focal point.
Before you try to use emphasis in your art, you need to ask yourself what am I going to emphasize?
The focus of the painting is clearly the Parisian beggar girl. Notice how Sargent used emphasis for the girl's extended hand; hard edges and that burst of red around her forearm draw your attention towards this area. Her face, on the other hand, is left vague and ambiguous. This works in favor of Sargent's big idea for the painting—her begging hand is more important than her identity.
Your attention is drawn towards the vivid orange sunset, which stands out from the weak blues, greens, and grays in the background. Monet used color saturation in this case to emphasize the sunset.
In Research by Joaquín Sorolla, the area on the table is emphasized by several elements:
In Valentin Serov's painting, the woman looking out over the ocean breaks up the tapered line created by the crashing shore. This interruption of the line makes a powerful statement and emphasizes the position of the woman.
In this example of emphasis in art, Goya highlights the man in white through putting him in a spotlight, having the man wear bright clothes, having many lines throughout the composition pointing to the man, and having his emotional face be one of the only faces shown.