STUDY PROGRAMME
Creative Technologies

AFAM CODE
ABST45

DISCIPLINARY AREA
Multimedial arts theory

DISCIPLINARY FIELD
Multimedial communication

CREDITS
6

APPROACH
Theoretical

This course will provide students with knowledge of the main events in the history of digital media and the critical skills needed in order to analyse contemporary social media and web 3.0 issues. The course follows the main steps of the Digital Revolution through the study and analysis of basic ideas such as writing, communication and media, exploring the most important media-related phenomena such as television, cinema, music, gaming.

The course aims at developing a critical approach about the concept of "media", focusing on its rhetoric and ideology, while fostering the ability to recognise the technical and cultural elements of mass-media communication.

The programme consists of one single module, which grants 6 credits.

Successful students will be able to:

• Identify the main communication elements in a multimedia environment

• Perform a critical analysis of the way it operates and of how the multimedia elements that compose it are involved in the narration

• Develop personal communication based on the narrative, technological and multimedia contexts

• A general, introductory section is devoted to understanding the basic multimedia and online communication techniques, through the in-depth analysis of theoretical contributions and case studies

• The following section aims at developing the understanding of platforms, technologies and basic techniques of multimedia and online communication, through individual and group practice

• The final section is based on the production of small multimedia communication projects that make use of the previously acquired tools and skills

The programme focuses on theoretical courses.

Students will take part in the following activities, which may vary depending on the different topics:

• Classroom lectures

• Debates, presentations, peer assessment

• Use of tutorials, videos or other media tools

• Exercises and revisions

• Individual study and research

Assessment tools may include:

• Papers and oral discussions

Further details about the exams will be provided by the professors.

Books and resources might be requested or suggested by the professors.