STUDY PROGRAMME
Creative Technologies

AFAM CODE
ABTEC38

DISCIPLINARY AREA
Digital applications for visual arts

DISCIPLINARY FIELD
Digital applications for art

CREDITS
6

APPROACH
Theoretical/project based

This course introduces the students to the theory and practice of 2D visual art through the study of the visual language, as well as its practical representation, introducing the fundamental elements of significance and image composition: from hand drawing to digital drawing. All cultural aspects of image communication

will be studied and analysed, together with the logic of frame structure and previsualisation practices.

The programme consists of one single module, which grants 6 CFA credits.

Successful students will be able to:

• Identify the main techniques and uses of concept art

• Carry out a critical analysis about aesthetics and image communication

• Design concept art boards based on a project brief

• Relate to the various media professionals and media connected to the workflow

• A general, introductory section focuses on the understanding of historic, theoretical and composition foundations of images

• The next section covers the communicative use of pre-visualization and how to create an impactful and expressive mood.

• A general section on manual and digital production techniques

• Moreover, individual practical exercises help create basic, theoretical/project based literacy about concept art

The programme focuses on theoretical courses.

Students will take part in the following activities, which may vary depending on the different topics:

• Classroom lectures

• Debates, presentations, peer assessment

• Use of tutorials, videos or other media tools

• Exercises and revisions

• Individual study and research

Assessment tools may include:

• Graded exercises throughout the course

• Creation of a final project

• Oral exam

Further details about the exams will be provided by the professors.

The final grade will result from the weighted average of the programme modules.

Books and resources might be requested or suggested by the professors.