Participants

Interviewed - 20

remaining - 9

Business size

Focus is medium sized business

We need to get more of the medium sized businesses.

Who in the organisation are we looking for?

Given our focus is on medium sized businesses and we wanted to talk to those that would make the call on whether or not to create a DBI, we are looking for business owners, CEOs and decision makers.

Those that transact with government and those that don't

Industry

We believe the DBI will support all industries

Hypotheses:

Tech companies will recognise quickly the benefits and use DBI
Micro businesses in finance my not see such a big need.

Demographics and segments

Gender balance

Is accessibility a concern at this stage?

Given we are not designing any UX and it is a component service will it matter that we haven't tested on the accessibility side of things?

Assisted digital

The screener we use

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