We set out to test our data attributes hypotheses where we believe, given the right journey in, people will be willing to enter the data attributes (i.e. they know why they are there and what they are about to create). At the same time we wanted to tease out which attributes may be sensitive to users for future content design and understand what may be blocking users at the point of data entry.
During phone interviews, having walked the participant through the journey, the user researcher would read out the attributes and would record the response.
"They're pretty common to all the accounts we sign up to. I see them as low risk information" P8
There was one senior director in a medium sized business who was initially reticent, but would be happy to give under the condition that he could deselect others from viewing a specific directors on the board or silent partners for example. Is this need being met in MVP design?
Another director in x-listed security company wanted to know how secure it was and wanted to protect identities. Whilst at the same time knowing the value of giving names of officers and directors.
I would say to that, in principle, yes, so long as it was publicly readily available information in the first place because sometimes we don't disclose the shareholders and what percentage of control, they have over the business. So it would depend...if it was I see no reason why, if it isn't then I'de strongly disagree. P7
PAYE reference number
'I don't know how that could be used in a nefarious way'
The user is told that the data store
'Our sector (recruitment) is unregulated, low barriers to entry, with minimal investment. So for that reason it attracts, every man and their dog to become a recruitment agency over night. But what clients are more mindful of now is how long a company has been trading for, what the leadership team looks like, how financially robust they are, if they've been paying their taxes on time and correctly, to which we tick all those boxes, and we’d be very keen on that (DBI) because it would provide some level of validity. Firstly it would mean that every time we go through the process it wouldnt be very labor intensive, it takes a lot of time to turn around, often with the bank's getting that information to the bank through the procurement into HR then back to us can take two or three weeks…I think they'll be really useful' P8
Companies house