Approach

• We are learning through testing concepts.
• Phone interviews and face to face.
• Moderated tests and unmoderated tests.

Limitations

• Medium sized businesses are very difficult to recruit as they tend to be busy.

Self- critique

• Because it's a complex journey - there is a sense that the questions are landing in a place of ignorance. e.g. even after explaining it several times a user might say 'i dont want the government holding my data..they have enough etc.' It might be worth have an unmoderated component where they have time to absorb the concepts before hand.
• An idea to address this would be to do a follow up unmoderated test. Where they fill have part of the journey tested.

The discussion guide used to concept test

• The discussion guide is used in google forms to enable quant to be collected, and to be as structured as possible, get an accumulative picture, and get the team to contribute to it.
• The user researcher uses the form to guide the interview. The participant does not see the form.

Get it in front of users