Central need that corresponds to central motif of DBI (ID assurance): I need to validate suppliers/companies i work with, are who they say they are so that I de-risk my business from fraudulent activity.
Accountants and those that focus on raising funds or brokering contracts for SMEs.
I need to validate SMEs are who they say they are so that we de-risk losing money to fraud.
Whilst service providers are the first line of users of DBI, the focus has been on the second line of users - SMEs - to concept test and understand the receptivity and take-up of DBI by SMEs.