On the whole a medium sized business responded well to the concept of a digital business identity. There was both a willingness to create an account and a willingness to pay if coupled to offerings in banks or insurance companies.
On the whole the design of the decoupled route would need smart UX and content design to minimise confusion when choosing a provider and getting across the concept of the DBI
Certain industries may not use it as they don’t transact with government much
Although we hypothesised micro businesses would not see the import of DBI, ambitious micro enterprises seemed like they would.
Service providers (CCS) see the value of it.
Some businesses that don't interact with government showed willingness to interact with businesses if this DBI was in place.
Recommendations
On the whole the design of the decoupled route would need smart UX and content design to minimise confusion when choosing a provider and getting across the concept of the DBI
Put something in front of users, test post office as an IDP. Paper prototype it first.
Come up with a name for the decoupled journey - gov.uk page