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Willingness to pay for digital business identity
Willingness to pay for digital business identity
The users are given different scenarios depending on their profile. e.g. Your bank or insurance company offers a DBI freemium. For extra premium levels of assurance and or discounts on insurance or banking services how willing are you to pay for such a service? have you paid for such services in the past?
In the diagram below the the scenario presented picks up on the idea that the user through their company bank or insurance company comes across the DBI.
- Medium sized businesses could see the benefits more easily than micro businesses.
- Micro businesses tended to not see the need as so pressing.
What do users say?
What do users say?
“it would depend on the pricing. And it would depend on what I feel the return on investment was.” P8 medium sized business
"£250-£500 a year or if you’re able to get your insurance from it, that’s a very different price” P8 medium sized business
'if there were commercial benefit, for sure. You know, do you the pay a percentage that we have to give away on any sort of CCF framework deal, yes absolutely, why because commercial benefit for us because that could be the difference of a million plus transaction to not getting a deal. So I think absolutely I think if there was commercial benefit, it's like anything, LinkedIn, as a membership example. Why do you pay for Linkedin because it gives you access to potentially people that normally you don't have access to.' P7
“I would expect something like this, especially on the government website to be a free option.” P8 medium sized business
'Yes I would pay. It would have to be good. It would have to be very transparent in the way that it worked. And I understand apples verses apples what one bank offers verses another or is it against specific standards'
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