Learning document #7 – Analyzing community

Analyzing the community

Occupational expansion is the appropriate way of making sustainable development on occupation and making it relevant to market needs.

            Whether or not the occupational expansion will meet success, it depends on the appropriate study and analysis of the community situation, both within and outside the community. The study may have to be done in more details in order to do fact finding on the actual aspect of community and changing situation. This information can help setting the goal for occupation expansion.

            To make stability of occupational expansion, the most significant measure should be given to the analysis of community data and surroundings such as natural resources, weather and geographical aspects, arts, culture, custom, lifestyle and human resource. Therefore, in order to make confidence on the ability in occupational expansion and to set the appropriate goal for stable occupation, the significant task should be given to the analysis of community in terms of the contexts of location and occupation to be developed and expanded.

         The conduct of community analysis in general may use SWOT for evaluation since it is the relevant technique for doing environmental analysis since it may find more detail regarding strengths and weaknesses of what we are finding. The details of which are as follows: 

SWOT

S (Strength)

meanings of skills and abilities or community situation, all of which are in terms of positive impact which can be taken as the benefit for working successfully according to the objectives and contributing to the effectiveness of working performances.

W (Weakness)

meanings of negative impact of the community situation which cannot make benefit to meeting success and objectives of working performances and may finally cause failure of the task.

O (Opportunity)

meanings of the factors and situations outside the community which provide benefit directly to working condition which tends to reach the final goal and objective.

T (Threat)

meanings of the factors and situation outside the community which obstruct or reject the working performances from meeting success or reaching the final goal.




To analyze community situation in the context of area and location by using SWOT analysis, there are actual steps of working as follow:

(1) Identify the context issueof the community area which is related to the selected occupation to be developed and analyzed. For example:

1.1 Agriculture occupation group –the context issues to be analyzedare natural resources, weather aspect, geographical aspect and human resource. 

1.2 Industrial occupation group –the context issues to be analyzedare natural resources, weather aspect, geographical aspect, arts, culture, custom and lifestyle.

1.3 Commerce occupation group - the context issues to be analyzedare natural resources, weather aspect, geographical aspect and location.

1.4 Creativity occupation group - the context issues to be analyzedare natural resources and human resource.

1.5 Director and technical career occupation group - the context issues to be analyzed are natural resources, weather aspect, geographical aspect, arts, culture, custom, lifestyle and human resource.

(2) Identify the details of each context issue and the selected occupation to be developed and analyzed.

(3) After identifying details in each context issue, the next step is to analyze each occupation through

SWOT as follows:

(4) Undertake the analysis by identifying facts of information which stated in the given title of the community’s context issues and see how the issues are related to the selected occupation to be developed. This data analysis should be added with all information of the occupation performer who decides to do occupational expansion and the information should be exactly the right one.

Data analysis of community situation is the way to analyze each context issue by writing the positive issues about the community, or the issues which support development and success of occupation in the strength column. On the other hand, the negative context issues which are seen as the problems that encounter the occupational performance will be written in the weakness column.

In doing analysis of the situation outside community, the information will also be divided in terms of positive data (Opportunity) and negative data (Treat) in which the positive one refers to the supporting data that benefit the successful ofoccupational performances, while the negative data refers to the problems that encountered occupational performance.






Example of doing analysis

(5) After undertaken the analysis of each particular context issue of community. The analyzer may have to do the summary of his analysis so that he may use this data for identifying the goal and direction of his occupational expansion. The summary of his data analysis should be done as follows:

Example of summary of data analysis

1. According to the above information regarding the situation within the community itself, it couldbe summarized that the product derived from the expansion of community’s coconut oil refinery product had been used as the main mixture in producing other products to be used in daily life. In addition, Koh Kood is a tourist spot with beautiful sceneries and full of coconut tree as well as natural resources, thereby making a lot of tourists both Thais and foreigners to visit. These strength have impacted the community members or family members to develop and expand their occupation and to be able to employ the work force within their own community.

However, in terms of the distance of Koh Kood itself, it is 80 kilometers away from the seashore and it is difficult to travel back and forth during monsoon season. The community people may find it hard to send their products for selling outside since the ferries will not be operated and the tourists may not be as crowded as it used to be in other seasons.

2. According to the information outside the community, it should be summarized that the product derived from community’s coconut oil refinery product could be used as the main mixture in producing other products for daily life consumption. In addition, Koh Kood is a tourist spot with beautiful sceneries and full of coconut tree as well as natural resources, thereby making a lot of tourists both Thais and foreigners to visit. These strength have impacted the community members or family members to develop and expand their occupation. 

However, the producer at Koh Kood may need to consider that the mixture or raw materials for production may have to be bought from the outside, after which the products being produced may also need to send out for selling. Due to the distance of 80 kilometers away from the seashore and it is difficult to travel back and forth during monsoon season, the community people may find it hard to send their products for selling outside since the ferries will not be operated. 

3. The overview of the analysis may be summarized as follows:

1. It is quite appropriate and possible for Koh Kood community to expand their product since the coconut oil refinery product can be used as the main mixture for producing other products for daily life use.

2. The community can develop its own stable occupational expansionand may do in terms of family business administration being able to employ work force with community to support appropriate amount of production needed in each period. (6) In order to reach the target goal of performing stable occupation effectively after analyzing the direction of occupational expansion, the entrepreneurs should clearly organize developmentalplan for their community business to enable them to manage their occupation properly and to reach their target goals effectively and systematically.