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SALES-Production And Marketing Methods
The sales methods of pineapples in my country are diverse. In addition to fresh sales, they can also be used for processing. Fresh sales account for 94% of the total and processing stations account for 6%. Fresh sales are mainly carried out by traffickers who purchase pineapples from their own production areas, or distribute them from the production areas to wholesale markets, retail stores, large-scale retail stores and markets. A small number of pineapples are also purchased through direct sales such as online ordering and home delivery. The processing part is mainly farmed and produced by processing plants and large-scale farms and farmer groups in the production areas according to contracts.
The government has strengthened domestic mass store access, nutritious lunches, corporate subscriptions, pineapple processing, etc., and the Council of Agriculture will increase pineapple sales methods so that people can purchase them at nearby supermarkets and supermarket mass stores.
Taiwanese pineapples strive for domestic and foreign sales
It is now the peak season for pineapples in Pingtung County. The county government has proposed seven major strategies for marketing pineapples, including processing group purchases and strengthening internal and external sales channels, and encouraging the public to buy pineapple by-products. It is estimated that 25,000 tons of fresh fruits will be marketed during the entire production period. pineapple.
Zhou Chunmi, the mayor of Pingtung County, said through a press release that golden diamond pineapple is an important high-quality fruit in Pingtung, with a planting area of about 3,639 hectares and an annual output of more than 120,000 tons. It is the largest production area in Taiwan and generates nearly NT$100,000 per year. With an output value of 2.5 billion yuan, due to Pingtung’s suitable climate and soil, as well as farmers’ long-term investment in agricultural reform technology, Pingtung Golden Diamond pineapples are of high quality and are favored by domestic and foreign consumers and processing plants.
Zhou Chunmi pointed out that the county government team has launched seven major marketing measures to increase farmers' income. Cooperatives, professional export and exhibition dealers, local youth farmers, etc. will work closely with the Agriculture Department. In the future, they will also actively expand export sales and stabilize Japan. market and develop channels in emerging countries. I believe that with strong promotion, Pingtung’s pineapple industry can reach a higher level.
The county and city agriculture department pointed out that there are seven major strategies for marketing pineapples, including "processing 2,500 tons", "group buying 50 tons", "frozen pineapples 150 tons", "domestic large channel sales 2,300 tons", "overseas marketing 20,000 tons", " Through plans such as "Metropolitan Marketing" and "Evaluation and Local Sales", it is estimated that more than 25,000 tons of fresh pineapples will be sold during the entire production period.
The County Agricultural Department pointed out that Pingtung pineapples have been exported since February this year, and pineapple processing has also started in mid-February. The current execution volume has reached 1,500 metric tons. In March, the county government also processed the evaluation and certification of high-quality golden diamond pineapples. 1 Daonong Market, urban marketing is expected to be held at Taipei Hope Plaza this weekend. Large domestic channels have stabilized supply, and we hope to stabilize the price of pineapples through multiple channels.
County government proposes marketing strategy for pineapples
References:https://www.moa.gov.tw/ws.php?id=2502573
References:https://news.ltn.com.tw/news/life/paper/1576093
References:https://ocacnews.net/article/337492
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