A Level Business
Assessment Objectives :
Students are introduced to business in Themes 1 and 2 through building knowledge of core business concepts and applying them to business contexts to develop a broad understanding of how businesses work. Breadth and depth of knowledge and understanding, with applications to a wider range of contexts and more complex business information, are developed in Themes 3 and 4, requiring students to take a more strategic view of business opportunities and issues. Students are encouraged to use an enquiring, critical and thoughtful approach to the study of business, to understand that business behaviour can be studied from a range of perspectives and to challenge assumptions.
Theme 1 - Marketing and People
meeting customer needs
the market
marketing mix and strategy
managing people
entrepreneurs and leaders.
Theme 2 - Managing Business activities
raising finance
financial planning
managing finance
resource management
external influences.
Theme 3 - Business Decisions and strategy
business objectives and strategy business growth
decision-making techniques
influences on business decisions
assessing competitiveness
managing change.
Theme 4 - A global perspective
globalisation
global markets and business expansion
global marketing
global industries and companies (multinational corporations).
Where can an A Level in Business lead?
Management, Marketing, Finance, Accounting, Banking, Retailing, Human Resources, Law, Manufacturing and local government to name but a few!