Aims of the course

Learners will understand and apply the fundamental principles and concepts of Enterprise and Marketing including characteristics of successful entrepreneurs, market research, financial viability, the marketing mix and factors to consider when starting up and running an enterprise. 

This course supports development of the following: -

• entrepreneurial skills and knowledge, which are key to the business and enterprise sector

• sole trader skills and knowledge in areas such as e-marketing

• creativity, pitching and cost modelling

General Description

R067  Enterprise and Marketing Concepts  Topics include :- 

• Entrepreneurial Characteristics, risk and reward for enterprise 

• Market research to target a specific customer 

• What makes a product financially viable 

• Creating a marketing mix to support a product 

• Factors to consider when starting up and running an enterprise.

R068 Design a Business Proposal 

• Market research 

• How to identify a customer profile 

• Develop a product proposal for a business brief

• Review whether a business proposal is financially viable 

• Review the likely success of the business proposal.

R069: Market and Pitch a Business Proposal

• Develop a brand identity to target a specific customer profile 

• Create a promotional campaign for a brand and product 

• Plan and pitch a proposal 

• Review a brand proposal, promotional campaign and professional pitch.