Marketing and Management

Marketing & Management Pathway

This program prepares students to become educated in Marketing Management. People working in the Marketing pathway manage products and services, conduct research, promote, sell, and maintain products and services, and handle communications both inside and outside the organization. This pathway is designed to give students knowledge of all major aspects of starting, building, running a small business. The school-based enterprise (The Warrior WigWam) is used as the learning lab for this pathway. 

Pathway Completion & Course Information

Marketing Principles

Course Number: 08.47400

Pre-Requisites: None

Course Description: Marketing Principles addresses the ways in which marketing satisfies consumer and business needs and wants for products and services. Students develop a basic understanding of employability, foundational and business administration skills as well as economics, entrepreneurship, financial analysis, human resources management, information management, marketing, operations, professional development, and strategic management. 

Marketing & Entrepreneurship

Course Number: 08.43600

Pre-Requisites: Marketing Principles Course

Course Description: Entrepreneurship, an imperative component of a strong economy, is based on individuals who are creative thinkers and risk takers. Therefore, students in their entrepreneurship course focus on recognizing a business opportunity, starting a business based on the recognized opportunity, and operating and maintaining that business. Preparation of a business plan allows students to apply the functional areas of accounting, finance, marketing, and management to the planned business, as well as to the legal and economic environments in which a new venture operates. 

Marketing Management

Course Number: 08.47500

Pre-Requisites: Marketing Principles Course, Marketing & Entrepreneurship Course

Course Description: Advanced Marketing builds on the principles and concepts taught in Marketing Principles and Entrepreneurship. Students assume a managerial perspective in applying economic principles in marketing, analyzing operations needs, examining distribution and financial alternatives, managing marketing information, pricing products and services, developing product/service planning strategies, promoting products and services, purchasing, and professional sales. This course also deals with global marketing in that students analyze marketing strategies employed in the U.S. versus those employed in other countries. 

Possible Future Employment Opportunities


Customer Service


Fashion Merchandising

Hospitality Marketing

International Marketing

Marketing Research

Organization Affiliations


The DECA experience starts in the classroom where students learn business concepts in preparation for college and careers. A powerful instructional component, DECA brings the classroom to life by empowering the teacher-advisor to make learning relevant with educational programs that integrate into classroom instruction, apply learning, connect to business and promote competition. The successful integration of each of these four interconnected components, also part of DECA’s guiding principles, results in a strong program that produces college- and career-ready students.