Explore the exciting world of print and digital media! From the ink-stained pages of timeless magazines to the digital age of infinite possibilities, discover how print and digital media shape our world.
Learn to create captivating visuals and your own content to make your mark in the media space. Whether you're flipping through glossy pages or scrolling through screens, this journey will empower you to navigate, create, and innovate in a rapidly changing landscape.
Tradional print media is the likes of business cards, flyers, brochures, magazine features, newspaper adverts, billboards, print media campaigns and so much more, basically anything that’s printed!
Just as much as print media is still being implemented worldwide today, digital media is the here and now of marketing. Digital media encompasses all things digital. Any news or adverts you may see online on devices, such as your phone, tablet or computer are all classed as digital media as well as social media posts, web pages, blog feeds, apps and so on.
Given the scale and breadth of online activity, digital media can be used to reach a much wider audience, elevating brands on an international level. A staggering 4.70 billion people around the world now use social media, which equates to more than half the global population.
Want to do both print and digital...... there are some awesome examples of campaigns that implement tactics from both the print and digital areas and these delivers some outstanding results in the process.
(approximately 10 weeks)
Learn the basics Inkscape/Illustrator, Gimp/Photoshop
Print and Digital Media Design
(approximately 4 weeks)
Work out what you will make.
You'll use research, ideation and the principles of Kaitiankitanga and Manaakitaga to create a design that will wow your audience.
Print and Digital Media Development
(approximately 12 weeks)
Now its time to develop your project. You'll need to use planning and project management to make sure you deliver on time. And you'll need to test and deliver and various points along the way.
Project Presentation
(approximately 2 weeks)
Now its time to present your project.