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Welcome to A-Level Business Studies!
Welcome to A-Level Business Studies!
Over the next year you will be developing a deep understanding of the way in which business operate, paying particular attention to the Marketing, HR, Finance and Operations functions within a business.
To support your understanding of the first few topics taught in the subject you are required to complete the following tasks.
Marketing
Explain, with examples, the difference between a Niche and Mass Market
Explain the Marketing Mix - what role does each element of the mix play?
Why is it important to have an integrated Marketing Mix
Finance
Explore and define the following internal sources of finance
Personal Savings
Retained Profit
Sales of Assets
2. Explore and define the following external sources of finance
o family and friends
o banks
o peer-to-peer funding
o business angels
o crowd funding
o other businesses
o loans
o share capital
o venture capital
o overdrafts
o leasing
o trade credit
o grants
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