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what will students learn in this unit?
what will students learn in this unit?
Students will answer questions on this topic on A-Level Media Studies Paper 2.
In this unit, students will:
analyse advertising, specifically focusing on the Score hair cream advert (1967) and a contemporary advert for Sephora
examine representations of ethnicity and gender, and consider changing social contexts and attitudes, drawing on feminist theorists like Van Zoonen and bell hooks
Materials for revision and further support
Materials for revision and further support
You will need to log in using a BHSA school Google account to access these resources
ADVERTISING (SCORE AND SEPHORA) study booklet
ADVERTISING (SCORE AND SEPHORA) study booklet
A digital version of the study booklet used in media studies lessons.
Score and Sephora Workbook (A-Level Media Studies 7572).pdfVIDEO: ADS, THEN AND NOW
VIDEO: ADS, THEN AND NOW
A video exploration of what the Score hair cream advert reveals about 1960s attitudes toward men and women, and how these attitudes are evolving, as revealed by the advertising industry.
Ads,_Then_&_Now.mp4AUDIO: SCORE VS SEPHORA
AUDIO: SCORE VS SEPHORA
An audio podcast deep dive comparing Score (1967) and Sephora (2021)
1967_Score_Versus_2021_Sephora_Advertising.mp3mrs fisher
mrs fisher
Visit YouTube's number one media studies expert and search through her extensive catalogue of materials on all A-Level media studies topics, including this one.
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