In this scheme of work, students

• explore key theories and subject terminology relating to media language, representation, industries, and audiences within the theoretical framework

• develop their ability to analyse how media language is used to construct representations of individuals, social groups, and complex ideas

• develop their ability to evaluate what media texts reveal about their industrial origins and the specific impact they have on target audiences

• develop their ability to write critically and apply academic theories to the analysis of diverse media products and contexts

Students are assessed

• Formatively throughout the scheme of work including with frequent written mini-assessments

In this scheme of work, students

• explore how media producers use different codes and conventions of music videos to create representations of bands that will appeal to different target audiences

• explore the social and historical contexts behind the production of Ghost Town (The Specials) and Old Town Road (Lil Nas X)

• develop their ability to analyse and discuss media texts with a specific focus on the music video Close Study Products (CSPs)

• develop their ability to write critically about media texts and theories, specifically the music video CSPs

Students are assessed

• Formatively throughout the scheme of work (written tasks and classroom discussions)

• Written assessment based on past exam questions linked to these CSPs

In this scheme of work, students

• explore how media producers use the codes and conventions of print advertising to create representations of brands, products, individuals and groups

• develop their ability to analyse and discuss media texts with a specific focus on these  Close Study Products (CSPs): Score Hair Cream (1967) and Sephora Black Beauty is Beauty (2021)

• explore the social and historical contexts surrounding these adverts and the issues raised regarding representations of r

• develop their ability to write critically about media texts and theories

Students are assessed

• Formatively throughout the scheme of work (written tasks and classroom discussions)

• Written assessment based on past exam questions linked to the OMO CSP

In this scheme of work, students

• explore the historical and social contexts behind key media texts from the radio industry

• explore how Radio One Newsbeat was designed to appeal to a young target audience

• explore the issues of moral panic and audience passivity in the response to the 1938 broadcast of Orson Welles's The War of the Worlds

• develop their ability to analyse and discuss media texts with a specific focus on these Close Study Products (CSPs)

• develop their ability to write critically about media texts and theories, specifically these CSPs

Students are assessed

• Formatively throughout the scheme of work (written tasks and classroom discussions)

• Written assessment based on past exam questions linked to the CSP

In this scheme of work, students

• explore how contrasting ownership models, such as the Daily Mail’s commercial structure versus The Scott Trust, influence editorial independence and the variety of opinions represented

• explore the impact of digital convergence and economic shifts, comparing the global reach of MailOnline with The Guardian’s supporter-led funding model

• develop their ability to analyse how newspapers target and position audiences through demographics, psychographics, and the application of cultivation and reception theories

• develop their ability to evaluate the role of regulation and the "end of audience" as digital technologies transform passive readers into active prosumers

Students are assessed

• Formatively throughout the scheme of work (written tasks and classroom discussions)

• Written assessment based on past exam questions linked to these CSPs

In this scheme of work, students

• explore how television producers use technical codes and conventions of TV to appeal to audiences

• explore the historical and social contexts relevant to the production of two TV series: Deutschland 83 and Capital 

• explore how factors linked to the television industry and audience taste influenced the development of these series

• develop their ability to analyse and discuss media texts with a specific focus on these Close Study Products (CSPs)

• develop their ability to write critically about media texts and theories, specifically these CSPs

Students are assessed

• Formatively throughout the scheme of work (written tasks and classroom discussions)

• Written assessment based on past exam questions linked to the CSP

In this scheme of work, students

• explore the historical and social contexts relevant to the production of the film Blinded By The Light 

• explore how factors linked to the film industry and audience taste influenced the development, marketing and distribution of this film

• develop their ability to analyse and discuss media texts with a specific focus on this Close Study Product (CSP)

• develop their ability to write critically about media texts and theories, specifically this CSP

Students are assessed

• Formatively throughout the scheme of work (written tasks and classroom discussions)

• Written assessment based on past exam questions linked to the CSP

In this scheme of work, students

• explore how media producers use the codes and conventions of magazine front covers and inside pages to create representations that appeal to target audiences

• develop their ability to analyse and discuss media texts with a specific focus on the magazine Close Study Products (CSPs) of GQ and The Gentlewoman

• develop their ability to write critically about media texts and theories, specifically the magazine CSPs

Students are assessed

• Formatively throughout the scheme of work (written tasks and classroom discussions)

• Written assessment based on past exam questions linked to these CSPs

In this scheme of work, students

• explore how media producers use the codes and conventions of video games to create representations that appeal to gamers

• explore the historical and social contexts behind the development of these games

• develop their ability to analyse and discuss media texts with a specific focus on the video game Close Study Products

• develop their ability to write critically about media texts and theories

Students are assessed

• Formatively throughout the scheme of work (written tasks and classroom discussions)

• Written assessment based on past exam questions linked to this topic

In this scheme of work, students

• explore how Swift’s music videos utilise genre hybridity and intertextuality to challenge pop conventions and reference wider cinematic tropes

• explore the shifting representations of Swift’s persona and how she uses feminist narratives to challenge the male gaze and gender stereotypes

• develop their ability to analyse Swift’s industrial power and her role in shifting the economic relationship between artists and global streaming platforms

• develop their ability to discuss participatory culture and the role of "Swifties" in creating social communities through digital intimacy and political influence

Students are assessed

• Formatively throughout the scheme of work (written tasks and classroom discussions)

• Written assessment based on past exam questions linked to this topic