This media studies unit focuses on a 1955 OMO washing powder advert as a central case study. Students will answer questions on this topic on Media Studies Paper 1.
In this unit, students will:
explore media language and media representations within this context, examining concepts like codes, conventions, logos, slogans, and unique selling points
discuss stereotypes, particularly around gender, through the lens of relevant media theories like the hypodermic needle theory, reception theory, Maslow's hierarchy of needs, and Butler's gender performativity
consider the historical and social context of 1950s Britain and its influence on advertising
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A digital version of the study booklet used in media studies lessons.
The key essentials of this topic for revision, including knowledge organisers, glossaries of key vocabulary/terminology and links to any additional resources.
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