explore how contrasting ownership models, such as the Daily Mail’s commercial structure versus The Scott Trust, influence editorial independence and the variety of opinions represented
explore the impact of digital convergence and economic shifts, comparing the global reach of MailOnline with The Guardian’s supporter-led funding model
develop their ability to analyse how newspapers target and position audiences through demographics, psychographics, and the application of cultivation and reception theories
develop their ability to evaluate the role of regulation and the "end of audience" as digital technologies transform passive readers into active prosumers
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NotebookLM revision resource.