Social Listening & Monitoring

Social Listening & Monitoring

• The Basic Needs - Do you know what your customers are saying? What is your competition doing on Social Media? Have you connected with customers in Social Media? It is important to Listen & Monitor the social media conversation. When you understand your customer's needs, you can effectively meet them.
• Powerful Insights - A globally connected audience allows business to reach one-to-one and one-to-many audiences. Keep track of & analyze conversations & respond to them. Know your audience reach in social media to maintain business reputation. Get to know your biggest fans & influencers to connect with & learn ideas for new business. Meet your competition & keep watch over their social media reach.
• Brand Conversation - Know the difference between Social Media Listening & Social Media Monitoring. Listening helps you keep an ear on multiple sites so you can engage. Monitoring is focused on a larger audience than your specific business as it follows trends & activity on social media services. Your customers expect a timely response when posting on social media. Know if your content resonates with your audience by tracking links.
• Monitor Your Competition - If you want to identify how to set up your own social media marketing strategy, watch what your competition is doing. Keeping it simple is key to not overdoing it, however. Learn the changing social variables & respond accordingly in your own business. Know what works for your competition is likely to work for your own business.
  • Subscribe to their channels & monitor their social threads.
  • Perform a native search on Google, book mark the search results you frequently use.
  • Evaluate Social Tools - Start with simple native search. You can do a Google search for specific company names & executives, products & features - even customers. Tools like TweetDeck and Google Alerts can keep you notified when specific content is shared & searched. Take trial versions to measure value.