Website Lifecycle

If we build it, they will come... (not!)

Thinking about what happens after the website is built is important. Developing a website with the big picture in mind is even better. Starting with the Development of the Website we ask a few project specific questions to establish a underst&ing of your website Objectives & Audience. Once the website is developed, we can use a registered domain name to host the website & provide e-mail hosting to stay connected to the world 24/7. Once the website is completed, the next most common step is to start a Search Engine Marketing campaign along with any other marketing campaigns. We always make an effort to build a website with search engines in mind wherever possible. Knowing your website visitor traffic trends & being able to monitor e-mail & other marketing campaigns is essential to evaluating your success. Know how many visitors the website has had, what activity was done within the site & obtain information about your visitors. This valuable usage history will pinpoint problem areas within the site & highlight areas that need attention. The ability to analyze your website & improve it's effectiveness is critical to the life cycle of the website.

Website Development

• Who is your primary Audience?
• What is the Objective of the website?
• How effectively is your website Presence reaching your Audience?
• What are your Competitors doing with their websites?
• How well will your website Reach its intended Audience?

Web Hosting Services

• Secure & Dedicated Webserver will keep your website online 24/7/365.
• Dedicated E-Mail servers help keep traffic loads balanced.
• Multiple Domain Name System (DNS) servers to keep all domain services available.
• Professional Monitoring & Service Auditing to identify & prevent problems immediately.
• Multiple, Redundant High Speed Internet connections to deliver web & E-Mail traffic quickly & efficiently.

Search Engine Marketing

• "If we build it, they will come" does not apply. Make sure your Audience can Find your site.
• Search Engine Marketing & Promotion is the first step to increased website traffic.
• Evaluate your website Ranking in the top search engines by keywords.
• Receive Reports comparing your website Position with your competitors.
• Stay Current & competitive with monthly promotion efforts.

Website Traffic / Visitor Reports

• Keep track of how many visitors came to your site, what pages were viewed & when your peak traffic times are.
• Know how successful your website is & identify areas that need attention.
• Identify your Audience by their browser type, site usage, point of referral & locality.
• Find what search engines are driving the most traffic to your site.
• View details in a variety of graphs by day, week, month or year.
• Export reports for offline analysis or import to database for trend evaluation.

Website Analysis / Updates

• Professional consultation to help your website get the best possible Search Engine Positioning.
• Independent analysis of website to make sure it is meeting its Objective & target Audience.
• Experienced Keyword Selection & Optimization techniques for enhanced effectiveness.
• Provide input & suggestions on ways to enhance the functionality & effectiveness of website.
• Close working relationship provides a personal touch that gives your website the attention it deserves.