Business and Marketing

BUSINESS

INTRODUCTION TO BUSINESS  – B405X

Length/Credit(s): 1 semester/ 0.5 AA credit

Grade(s):  9, 10, 11 and 12

Prerequisite(s): None


This course will serve as an overview to the various business courses offered at Aloha as well as current events in the business world today. The curriculum will address the basics of marketing, accounting, management, and entrepreneurship.  Also studied will be the attributes of the successful business leader.

PERSONAL FINANCE – B725X

Length/Credit(s): 1 semester/0.5 AA credit

Grade(s):  11 and 12

Prerequisite(s): None


Personal finance is an elective class for students who want to learn about planning for their future. The real world application of the units will impact every student on a personal basis. You will learn about money, budgeting and saving in your daily life today, as well as how to ensure future financial security. Topics covered; credit cards and credit scores, how to read financial aid packages, banks vs credit unions, investing in 401K, IRAs and the stock market, compounding interest, car ownership, living with in your means, and a career exploration unit designed to help you see how it would impact your future financially.

MARKETING

INTRODUCTION TO SPORTS MARKETING – B609X

Length/Credit(s): 1 semester/0.5 AA credit

Grade(s):  9. 10, 11 and 12

Prerequisite(s): None


The course is based on the creation of an expansion professional franchise. The students get to pick the city and team name and create a brand, including colors, uniforms and apparel. They create, build, and staff the stadium from the ground up. These are followed by sections concentrating on sales, promotion, and sponsorship.

MARKETING I – B6011 & B6012

Length/Credit(s): 2 semester/1.0 AA credit

Grade(s):  10, 11 and 12

Prerequisite(s): None


In this introductory course, students with an interest in business and marketing will learn fundamental skills as they relate to business ethics, consumer behavior, promotion, product distribution, branding, packaging, advertising and more. This class is designed as a foundational stepping-stone to prepare students for the entrepreneurial-based Marketing II class.

MARKETING II – B6021 & B6022

Length/Credit(s): 2 semester/1.0 AA credit

Grade(s):  10, 11 and 12

Prerequisite(s): Marketing I


This course is designed to meet the interests and needs of those students who have successfully completed Marketing I and wish to further their career interest and goals in this area. This is a project-based class, which includes work with other students, administrators, the local community, and local businesses. 

MARKETING III – B6031 & B6032

Length/Credit(s): 2 semester/1.0 AA credit

Grade(s):  11 and 12

Prerequisite(s): Marketing II


Marketing III is an opportunity for students to further their interests in Business and Marketing by moving into the student management program. This entrepreneurial-based program is student operated and student managed. Students will become managers of the various Marketing II groups and will not only help guide the Marketing II students, but will be integral in the short-term and long-term decision making for their business. In this class the students will be introduced to various management styles and will be vital in creating program-wide policies to continuously help improve this unique program.

STUDENT STORE WORK EXPERIENCE – B805X

Length/Credit(s): 1 semester/0.5 AA credit

Grade(s):  11 and 12

Prerequisite(s): Marketing I


Students will participate in campus business employment to gain knowledge and skills that help them become proficient in one or more of the marketing functional areas. The school store is designed to give students supervised practical application of previously studied knowledge and skills. Practicum experiences can occur in a variety of locations appropriate to the nature and level of experience. The practicum course is unpaid field experience for students participating in a coherent sequence of career and technical education courses in marketing education.