Unit 13

Relay pertinent key terms that help explain the emergence of masspersonal communication.

Distinguish between mass media and new media.

Bridge the conceptual gap between the theories presented earlier in the book, and those presented in the next module by providing some context on what a new media environment means for interpersonal communication.

Understand the evolution of academic thought regarding interpersonal communication in the new media environment.

Understand the concept of masspersonal communication.

Appreciate key ways that masspersonal communication has altered our interpersonal communication practices.

Achieve fluency with key terms related to masspersonal communication.

Master their own uses of masspersonal communication.