Project Description

The Loop Head Digital Academy (or in full the Loop Head Digital & Video Marketing Academy) was created for Loop Head Tourism (LHT) network members, LHT Associates, and community members to meet the demands of our fast paced digital world.

The course offered by the LHDA covers digital marketing and digital video creation and is broken down into 19 modules. Together these modules provide the skills needed to create digital media campaigns from concept to the finished product.

Digital Marketing Modules:

• Introduction to Digital Age Marketing

• Content Marketing & Planning

• Your Content Marketing Plan

• Facebook Marketing – Part 1

• Facebook Marketing – Part 2

• Instagram Marketing

• Instagram Video & GDPR for Digital Marketing

• Website Optimisation

• Google My Business Profile & Google Analytics

• Google Pay Per Click (PPC) Advertising

Digital Video Modules:

• Introduction to the Video-making Process

• Introduction to Editing

• Planning and Developing Your Video Project

• Essential Camera and Sound Recording Techniques

• Incorporating other people

• Advanced film editing techniques

• Presenting

• Editing and Polishing techniques

• Getting ready to shoot

Project Justification & Objectives

The ability to promote a business, activity or event through digital media is essential for success. Not everybody has however the funds (or the time) to employ a professional service. The Loop Head Digital Academy enables and empowers individuals and small businesses to produce their own digital content which not only results in a more personal messaging but also makes sure digital campaigns can be delivered in a timely fashion.

Project Stakeholders

• Loop Head Tourism and its members

• Aston ECO

• Zucca Films

• Digital Training Institute

• CLDC

• Leader