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Cognitive dissonance theory was proposed by Festinger. It claims that if there are 2 conflicting recognition, dissonance will be converted to concord. This means that if a first impression says "This person is reliable", then that impression continues. Manners are important to create a reliable relationship.
References
Festinger, L. (1962). A theory of cognitive dissonance (Vol. 2). Stanford university press.
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