Session 08: Managing External Relationships in the Innovation Journey

Topics:

• Teams examine how 3M CIP’s relationships developed with HEI, Hochmair, Nucleus and FDA.

  1. What more or less should 3M-CIP have done in managing each relationship?

  2. How did these relationships affect the development of the industry infrastructure?

  3. Under what conditions and on what issues should 3M have "run in packs” and “not alone?"

Assignments:

• Read Innovation Journey Ch. 5

• Van de Ven & Ring "Relying on Trust in Cooperative IORs"

Class slides:

• 3M-CIP relations by Van de Ven

• External Relationships by Spruth

Video Clip:

External Relationships by Spruth

Case comparison report questions:

1. How is your case similar to and different from Qnetics and CIP in terms of the common elements of the innovation journey, learning, leadership, and external relationship? (Present answer in a table, and discuss the most interesting comparisons in 2 pages or less.)

2. Diagnose a key problem or issue that was common to the three cases. (Make your diagnosis explicit by listing the data or symptoms, your analysis, and your inference of the problem in 2 pages or less.)

3. Propose a recommendation for managing this problem. (Support your recommendation with an argument by stating your claim, reasons, evidence, reservations, and qualifiers in 2 pages or less.)