Session 10: Innovation Adoption, Diffusion and Implementation

Topics

• Live case on innovation adoption/diffusion by guest entrepreneur.

• Teams discuss the following questions about the case:

  1. Diagnose the problems of innovation adoption and diffusion in this case.

  2. Explore how these problems might be addressed if you followed the advice in the readings.

Video Clip

Assignments

• Read: Van de Ven and Sun, "Breakdowns in Implementing Models of Organization Change," AMP 2011

• Further Recommended Readings

  1. Geller, Cockell & Drab, "Assessing Readiness for Change..."

  2. Cialdini, “Persuasion"

  3. Piderit, “Rethinking Resistance and Recognizing Ambivalence"

  4. Ford, et al. "Resistance to Change"

Notes

• Class slides on innovation implementation