5.2. Changing identities and cultures

How global interactions bring cultural influences and changes to places

The global spectrum of cultural traits, ethnicities and identities, and ways in which the spectrum of diversity is widening or narrowing at different scales

Exercise:

  • What is culture? (Guinness 142)
  • What is your culture?
  • What are the main aspects of culture?
  • What is a diaspora?
    • How does a diaspora change its culture?
    • At the origin (cultural hearth)?
    • At the destination?

“Culture can be defined as the total of the inherited ideas, beliefs, values and knowledge which constitute the shared basis for social action” (Paul Guinness, 2011)

So where's home?

How do you relate to TCKs?

Do TCKs form a single culture?

Why? Why not?

Exercise 1: We will read Guinness p. 142 - 144

Then, each group will explain one of the following aspects of culture to the class, with detailed examples of the impacts of globalization on them:

  • Language
  • Customs
  • Beliefs
  • Dress
  • Images
  • Music
  • Food
  • Technology

The effects of global interactions on cultural diversity in different places:

  • the diffusion of cultural traits, and cultural imperialism
  • glocalization of branded commodities, and cultural hybridity

Read: Noreen Janus' Advertising and global culture (with Diigo Highlights)

    • Define Marketing
    • Define Brand and Branding
    • Explain how can a TNC commodify a culture?
    • What historical events have lead to the rise of the Consumer Culture?
  • Read Parul Sehgal, Is Cultural Appropriation Always Wrong, NYT, Sep 29, 2015 (With Diigo Highlights)
    • Is cultural appropriation wrong?
    • Can you give examples in modern society?
    • How does globalization increase cultural hybridity?
    • What are the impacts of globalization on culture?
    • Can we control the changes?

Exciting video time-out!!




Cultural imperialism


Cultural diffusion


Glocalization


Exercise: Cultural diffusion

You may use N&C, the Guinness handout or online searches to give your answers

  1. Explain cultural diffusion? What/who are the main drivers of cultural diffusion?
  2. Define cultural assimilation, cultural imperialism, cultural homogenization.
  3. Suggest how colonialism and trade are factors affecting culture.
  4. Suggest how trends in spoken language are factors affecting culture:
  5. Suggest how the internet and mass media are factors affecting culture
  6. Suggest how democracy is a factor affecting culture.
  7. Suggest how the core periphery model is a factors affecting culture:
  8. Define consumer culture? Give examples
  9. Define Glocalization. Give a detailed example
  10. Define cultural hybridity Give a detailed example
  11. Explain how globalization creates a homogenization of urban landscapes

Write your answers here

Homework for Friday's missed class

Watch as much of the following video. If you really don't have time, watch 17:10 to 24:11

Then:

How diasporas influence cultural diversity and identity at both global and local scales

  • Case study of a global diaspora population and its cultures(s)
  • Economic migration controls and rules from (Unit 4.1)

Read the handout p. 33-46 and answer the following questions from the last 2 pages. 1, 7, 11, 12, 14, 15

Due date?