Purpose:
To understand the history of logo design and learn about iconic logos;
To learn how to visually communicate a message through Graphic Design:
To understand what a logo is and its function;
To use creative problem solving skills to design a clear, original, and effective logo.
Things about history of logo design I learned
Logos are more than a symbol; they associate a story, a value, etc., to a brand, which makes it more meaningful to the consumers. Back in the day, there was a problem distinguishing between the knights, so logos were used to represent where they came from.
Specific Design History
McDonald got their logo because they wanted a symbol to represent the “fast movement” of fast food. So they made architecture, made two arches for the building. However, as the business got bigger. They used the two arches and connected it to be used as the symbol. Now, the logo has an 86% recognition worldwide.
Milton Glaser
Milton Glaser’s work was used to market the city and state because New York was on the brink of financial collapse and had experienced a blackout that led to multiple cases of looting.
Milton Glaser is also known for many other designs beyond "I Love New York." He created the AIDS logo for the World Health Organization and the Playbill for Tony Kushner's Angels in America.
What I learned
It’s important for companies to create their own logos because it helps them stand out and be recognized. A unique brand makes the consumers remember the brand as well as give it personality, it also make the company seem trustworthy and connects the company to the consumer's wants or needs. It makes a special
Graphic designers used repetition patterns and bold colors to make it recognizable. They also incorporated a symbol that gives the company a deeper meaning, a story. This gives a chance for the brand to have a personal connection to their consumers.