Communications

• List key information in ALL tournament posts. This is easily done with a combination of text in the post, and a tournament "poster" with high level information.

  • Event name

  • Venue name

  • Location (city/state at minimum)

  • Tier status 

  • Registration link, key dates (registration open/cutoff)

  • Registration caps (if any) per discipline

  • Schedule of events

    • At minimum, what days each event is happening (Big Axe Friday, Hatchet Saturday, etc)

  • Any unique selling points

    • 0-2 tournament, skills games, food trucks, swag, etc

    • Hotel/lodging 

    • Travel/parking

• Create a Facebook group + Facebook event 

  • Great place for competitors to connect with each other and plan for the event

• Posting into multiple Facebook groups will push more views and more registrations.

  • Including but not limited to:

    • WATL Discussion Group (especially on #TournamentTuesdays!)

      • WKTL Discussion Group if you are hosting a WKTL tournament 

    • Axe Throwing Tournaments

    • The Sport of Axe Throwing

• Submit your event to be added to the Total Axe worldwide calendar

  • https://totalaxe.com/axe-throwing-tournament-calendar/

  • Submit at the bottom of the page

• Create a Facebook event in the Facebook groups listed above

(Keep posts in the WATL/WKTL discussion groups to once per week please)

• "Save The Date" post 1-2 weeks before your planned registration opening

• On the day that registrations open, post to all groups

• Throughout the open registration period, try not to post more than once per week in any single group. Space posts out between the groups, so as not to post in all of them on the same day.

  • EX) Monday - WATL group, Tuesday - Axe Throwing Tournaments, Thursday - The Sport of Axe Throwing, etc

• Reminder post 1-2 weeks before registrations close

  • Good to include how many spots are left (if capping)

• Last call post 1-2 days before registrations close

• Post the day after your tournament to congratulate the winners!

• Communicate pertinent information or any scheduling changes directly to throwers via email and post it in the Facebook Group/Event that was created. (Don't rely on ONLY Facebook to relay changes!)

  • Information added to event page after registrations opened

  • Scheduling changes

  • Prize pool changes 

  • Meet and greet/after party information

• Try to use different ads/posters/graphics each time you post

• Make your posts FUN!

  • Use memes and GIFs to spice it up and catch more attention

• Use videos/short clips

  • Film something fun in your venue, interview throwers, venue tour, local highlights or places of interest, etc.

• Make sure to ENGAGE on your Facebook group, event, and posts

  • Your engagement drives more views to the posts.

  • Post updates, menus, schedules, etc into the group/event to keep it active and engage the participants