Digital Marketing Strategy

With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. 

When you're a small business owner the online world can seem intimidating. 

Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow (Huff Post).

1. Goal Setting

2. Marketing Process

3. Clear Call To Action(s) or CTA(s)

4. Effective Lead Management

5. Drive Traffic

   • Content Marketing

   • Keyword Strategy

   • SEO

   • Social Media Marketing

Tools

• Websites

• Social Media

  • Contest or giveaways

  • Special 'social discounts'

  • Share web content that is useful or relevant 

  • Webinars, Q&A sessions

  • Videos

• Mobile Marketing

  • QR Codes

• Email Marketing

Articles

• Map Your Digital Marketing Playbook to Your Company’s Stage of Growth

• 10 Quick Things You Can Do Today To Refresh Your Digital Marketing

  1. Find a website page that isn’t performing well and rewrite the page title and Meta description.

  2. Find your top performing landing page. Make a button for it on your home page.

  3. Check your website pages for SEO errors and correct them (If you have HubSpot, you can find this in Page Performance).

  4. Comment on three Facebook posts for businesses that you follow.

  5. Register your business with one local search engine that you aren’t already listed on. You can find a quick tool to audit this at Moz Local.

  6. Start a discussion in a LinkedIn group or comment on someone else’s discussion.

  7. Add a Call to Action to your top 15 most-read blog entries.

  8. Follow 20 people on Twitter.

  9. Check to see if your website is mobile responsive.

  10. Find one industry article and post it to each of your social media sites.

Also See

• Content Marketing

• Defining Your Brand Strategy

• Digital Marketing Strategy

• Non-Profit Online Marketing

• Social Media Follow Strategy