Call to Action

A call to action or CTA is an advertising and marketing tool to provide direction to 'do something'—often the next step that a consumer could take toward the purchase of a product or service.

• Contact business

• Complete feedback form

• Provide email address

• Link to webpage

Articles

• 22 Call To Action Examples That Get Powerful Results

• 20 Ways to Write a Call to Action

  1. Instant gratification

  2. Pull at the heartstrings

  3. Situational, demographic context

  4. Problem aggravation

  5. Implication and effect

  6. People want to belong

  7. How it works

  8. Focus on the features

  9. Focus on the benefits

  10. Sell the savings

  11. Using fear

  12. Individualize the message

  13. Use a cliffhanger

  14. Make it a game

  15. Offer a bonus

  16. Stroke the ego

  17. Build some hype

  18. Toot your own horn

  19. Stopping power

  20. Picture this

Also See

• Blogging

• Email Marketing

• Facebook for Business

• Mobile-Friendly Email Marketing

• Social Media Metrics