Please note that this is a contractual activation. This section is relevant only if you have the Survey wall product in your contract!
Themed ‘survey walls’ allow our partners to engage with attendees, who are able to easily share their opinions on specific topics.
Provide visual evidence of direct engagement with your brand.
Offer attendees an appealing and tactile way of engaging with critical tech topics.
Generate data on topics relevant to your business or industry. These statistics can be used in related content, extending the survey wall’s usefulness and influence.
Position your business as a thought leader.
You can have a strategic say in where your walls are placed on the event floor to maximize potential engagement with your desired audience.
For example, if you want to create a survey wall focused on TikTok, the wall could be positioned near the PandaConf stage, where it will be seen by people interested in marketing and social media.
Step 1: Choose a theme. Past ideas include perceptions of sustainability efforts and the importance of social entrepreneurship.
Step 2: Select content for the survey wall. There are two options:
A. Collision curates a number of questions for you to review. You choose your top three. Your partner success manager will liaise with you and the editorial team to agree on the format of the questions (content needs to follow a specific editorial structure as the wall is interactive).
B. You provide six questions for review by the editorial team. We then choose the most suitable three after liaising with you and your partner success manager.
Step 3: The Collision production team designs the survey wall.
The front will feature your chosen questions alongside Collision’s brand colours. The back is up to you to design. We will give you a template, incorporating your company logo, for you to work from. Please ensure you share your company logo in vector format for us to use.
You have the opportunity to design the back wall back using this template here. The design can feature your brand colours, imagery or anything else you’d like to share. The deadline to submit your content survey wall form is May 6
Step 4: During Collision, the editorial team will interview a member of your team at the survey wall for a short video. Questions will be focused on the survey wall results and engagement during the event*. Questions will be focused on the survey wall results and engagement during the event. These videos work best when filmed on Day 2 or Day 3 of the event.
*Please note: Due to the tight turnaround of this product, there will not be an opportunity for the partner to review the video or the caption before the post goes live.
A designed survey wall with three questions, displayed on the event floor.
A design of your choice, displayed on the back of the wall.
Editorial and editing support.
A blog collating your survey wall data – and including your video interview – published on the website in the weeks after the event.
Blog promotion to Web Summit social audiences.
More information about the survey wall and editorial support can be found here:
Please submit your artwork via this form until May 6 using the template below. Please note if you miss this deadline you will not be able to approve the final design before going to print.
Dimensions: 3000x2438mm
Single-sided artwork (other side of wall will contain sticker wall, designed in-house by Collision)