Attendee Perks

Attendee Perks Overview

Our Attendee perks campaign gives our partners the opportunity to create an offer of their product or service which we will push out to all Web Summit attendees.

Attendees can sign up for the perks on the Attendee Perk web page and also on each partner profile within the web and mobile app.

Attendee Perks are contractual benefit only. If it is included in your contract, please request a submission form from your Partner Success Team and submit your perk by May 10th to be included in the campaign launch.

Please note that it is limited to one Attendee Perk per partner for the event.

Attendee Perks Process

You need to follow four simple steps to set up your attendee perks campaign:

Decide on the offer you would like to put forward to our attendees.
Create a specific discount code or dedicated landing page for our attendees to avail of the offer
Submit your offer via the form provided to you by your Partner Success Team by May 10th.
Our team will review and if approved, your offer will be added to the attendee perks webpage and promoted via:
- Regular newsletters to attendees
- Social media posts
- Push notifications

We will send an email to all attendees who subscribe to your perk with the relevant discount code and link to the offer.

You can now download your Perks and Jobs leads directly through the app at any time—before, during, and after the event.

Here’s how to get your leads:

1. Ensure you have access to the company scanning mode.

2. Go to your lead dashboard.

3. Click on ‘Email me full leads report.’

We will also share with you the number of leads you have generated through the campaign after the event.

Benefits of Attendee Perks

Participating in the attendee perk campaigns offers a number of key benefits:

Lead generation

Generate leads before, during and after Collision through your perk offer. You’ll receive the following information about each lead:

Name
Email
Company name
LinkedIn profile link (if provided by attendee)

Brand awareness and product exposure

We’ll promote your brand and drive campaign signups across various channels, including:

Dedicated attendee perks webpage.
Mobile app
Social media
Email marketing

Attendee perks are particularly beneficial if you are launching a new product or service - you can promote it specifically through your perk.

Attendee Perks examples

Discount based

Free-trial

Credit-based

Guidelines for a successful Attendee Perk

Submit an offer of considerable value
Generate a discount code or landing page to send to our attendees
Make the process to avail of the perk as easy as possible. Avoid long or difficult signups
Be clear on any terms & conditions associated with the perk in your description.

Don’t

Limit the number of signups for each perk. Perks should be available to all attendees
Make your offer a competition

Landing page examples

Attendee Perks: Frequently Asked Questions

Can I edit my perk after the campaign has launched?

Yes. If your perk requires changes, please reach out to your Partner Success Team.

Can I submit my perk after the deadline?

Friday, May 10 is the final deadline for submission of attendee perks if you want your perk to be included in promotion. We can facilitate perks beyond this date, but they may not be included in promotions.

Where can I see how many people signed up for my perk?

You can now download your Perks and Jobs leads directly through the app at any time—before, during, and after the event. Here’s how to get your leads:

1. Ensure you have access to the company scanning mode.

2. Go to your lead dashboard.

3. Click on ‘Email me full leads report.’

We will also share with you the number of leads you have generated through the campaign after the event.

Can my perk be limited to a specific country or region only?

Perks must be available to all Collision attendees, regardless of location.

Can I offer swag as a perk?

Attendee perks must be centred around your product or service.

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