Twitter post
Twitter post
Embedded Files
Promote your attendance at Collison on our most engaged-with social media platform: Twitter.
What’s included?
A bespoke social media post published to Twitter.
Inclusion of a URL to direct traffic to your website.
Option to include an image, video or gif of your choice.
Editorial and creative expertise from our social media team.
Here are a few things to think about when submitting content for your social media post:
What are the key messages you want to communicate to the audience?
Determine who you are targeting and how you want to engage with them. How can you make your message unique to that audience?
What activities are you doing to support these messages?
Promote your presence at the event, any activations you are hosting – such as workshops, Mentor Hours, etc – or a leader from your company who is speaking at the event. Position yourself as a leader in your field.
Please provide us with:
A completed brief.
Imagery (.png), video (.mp4) or collateral to accompany each post.
Social media handles or hashtags to include in the posts.
Submission deadline & form:
The deadline to submit your social media product brief is May 19. Submit your brief here.
Need inspiration? Here are some ideas:
Position yourself as an expert in your industry by promoting a speaker at the event.
Promote an activation that your company is hosting during the event – such as a masterclass, Mentor Hours, or a Lounge – and tell people why they should attend.
Been in the news recently, or recently published a blog or industry article? These are massively popular with our audience and can be a great thought-leadership piece.
Has your company made a cool video about its mission or culture? Show our audience the inner workings of your organization with a 60-second video to accompany your social media post.
Note: Availability of Twitter posts is limited. Please get your brief in early to secure this product.
Choosing imagery for Twitter
Choosing imagery for Twitter
Imagery for your Twitter post should complement and add a layer of understanding to your caption. Keep in mind that you want to draw the audience’s eye to your post.
Please note:
- Submit all imagery in .png or .psd format. Feel free to submit more than one image.
- Feel free to submit more than one image.
- You are responsible for obtaining appropriate image releases and permissions for any persons included in the imagery supplied to Collision for promotional purposes.
Here are some examples:
CPA Ontario plays homage to Collision’s host city of Toronto with this familiar image of the Distillery District. This is an easy win for CPA Ontario, as many of our followers are based in Canada – specifically, in Toronto.
Here, Cisco uses high-quality, vivid imagery to support their messaging in the caption. Generally, imagery including people outperforms other styles of imagery. Here, Cisco uses imagery of a captive audience, implying the value proposition of the masterclass they’re promoting in the caption.
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