LinkedIn post
LinkedIn post
Embedded Files
Promote your organization and your attendance at Collision on our fastest-growing social media platform: LinkedIn.
The package comprises:
One LinkedIn post
Editorial and creative support from the social media team
Here are a few things to think about when submitting content for your LinkedIn post:
What are the key messages you want to communicate to the audience?
Determine who you are targeting and how you want to engage with them. How can you make your message unique to that audience?
What activities are you doing to support these messages?
Promote your presence at the event, any activations you are hosting – such as masterclasses, Mentor Hours, etc – or a leader from your company who is speaking at the event. Position yourself as a leader in your field.
Please provide us with:
A completed brief.
Imagery (.png), video (.mp4) or collateral to accompany each post.
Social media handles or hashtags to include in the posts.
Submission deadline & form:
The deadline to submit your social media product brief is May 19. Submit your brief here.
Here’s why you should choose a LinkedIn post:
LinkedIn is the primary social media platform that your organization uses.
You need more than 300 characters to convey your message.
You are trying to reach a business-, investor- or startup-oriented audience.
You have an industry insight report or long-form blog/article to share.
You’re promoting your culture or trying to attract talent.
Please note: Availability of LinkedIn posts is limited. Please get your brief in early to secure this product.
Choosing imagery for LinkedIn
Choosing imagery for LinkedIn
As a primarily B2B social media channel, LinkedIn is the only channel where overlaying branding or minimal text on imagery is advised. For LinkedIn, make your imagery as eye-catching as possible using contrasting colours that will stand out on the feed.
Please note: Please submit all imagery in .png or .psd format. Feel free to submit more than one image.
*You are responsible for obtaining appropriate image releases and permissions for any persons included in the imagery supplied to Collision for promotional purposes.
Here are some examples:
Here, Startup Lisboa emphasises their brand and CTA, effectively complementing their caption and reiterating the action they want the audience to take.Startup Lisboa strategically uses bright, bold colours to capture the audience's attention on a generally conservative LinkedIn feed.
Invest in Canada uses a video to educate the audience of the value proposition, and to provide further rationale for the audience to visit them at the event.
Remember, the LinkedIn audience want more information than the other channels. If you have an existing, high-quality video, consider using it as part of your social media product.
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