Facebook post
Facebook post
Embedded Files
Promote your attendance at Collision to our captive audience of 210,000 followers on Facebook.
What's included:
A bespoke social media post published to Facebook at the time/date of your choosing.
Inclusion of a url to direct traffic to your website.
Option to include an image, video or gif of your choice.
Editorial and creative expertise from our social media team.
Here are a few things to think about when submitting content for your social media post:
What are the key messages you want to communicate to the audience?
Determine who you are targeting and how you want to engage with them. How can you make your message unique to that audience?
What activities are you doing to support these messages?
Promote your presence at the event, any activations you are hosting – such as masterclass, Mentor Hours, etc – or a leader from your company who is speaking at the event. Position yourself as a leader in your field.
Please provide us with:
A completed brief.
Imagery (.png), video (.mp4) or collateral to accompany each post.
Social media handles or hashtags to include in the posts.
Submission deadline & form:
The deadline to submit your social media product brief is May 19. Submit your brief here.
Need inspiration? Here are some ideas:
Position yourself as an expert in your industry by promoting a speaker at the event.
Promote an activation that your company is hosting during the event – such as a masterclass, Mentor Hours, or a lounge – and tell people why they should attend.
Been in the news recently, or recently published a blog or industry article? These are massively popular with our audience and can be a great thought leadership piece.
Has your company made a cool video about its mission or culture? Show our audience the inner workings of your organization with a 30-second video to accompany your social media post.
Note: Availability of Facebook posts is limited. Please get your brief in early to secure this product.
Choosing imagery for Facebook
Choosing imagery for Facebook
The key to success on Facebook is choosing imagery that stands out on the feed. High-quality, vibrant, colourful imagery performs best.
Top tip: imagery including people performs best on Collision’s Facebook’s feed.
Please note: Submit all imagery in .png or .psd format. Feel free to submit more than one image.
*You are responsible for obtaining appropriate image releases and permissions for any persons included in the imagery supplied to Collision for promotional purposes.
Here are some examples:
Here, H&M strategically uses Web Summit’s own speaker promotional asset for their social media partner post. This allows added familiarity for the audience, who had seen this style of asset throughout the social media campaign.
The image is high quality and colourful. The image of H&M CTO Alan Boehme is friendly and inviting, making the audience want to know more.
Ownership App developed a simple, high-quality, face-to-camera video describing their product, why they’re coming to Web Summit, and their value proposition at the event.
The piece-to-camera is really engaging, and provides an innovative way to share more information with the audience.
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