Marketing

Marketing

Track Description: In Marketing, Students develop an understanding and skills in the areas of distribution, marketing-information management, market planning, pricing, product/service management, promotion, and selling. More specifically, Fashion Merchandising is designed to simulate a comprehensive experience of the business of fashion. The experience should bring alive the economics, distribution, promotion, and retail of fashion, and essential strategies of promoting and selling fashion. Students apply these concepts as they move into the Applications course. 

After Completing this Track: Students will have an understanding of marketing and distribution, promotion, and selling.   

Careers Correlating: Marketing Manager, Advertising Manager, Market Research Analyst, Production manager, etc 

Sports & Entertainment Marketing

Track Description: In this pathway, students are introduced to sport and event industries. Students will develop an understanding of marketing, branding, promotion, media, and marketing data as they relate to the sport and event industries. The topics to be covered are the marketing environment, promotional activities, communications, product-mix strategies, and financial and economic impacts.Students apply their knowledge of promotion and marketing for the sport and event industries as they move through both levels.

After Completing this Track: Students will have an understanding of marketing and branding, promotion, and selling.   

Careers Correlating: Marketing Manager, Social Media Manager, Advertising Manager, Sports Research Analyst, Project Manager, etc