Product Listing

Introduction 簡介

You are so close to opening your store at YOHO Marketplace! You just need to list your products, which will be seen by millions of potential customers right away on our website. In this session, you will learn about :

您即將在友和加盟平台開設您的商店！只需上架您的商品，即可立即在我們的網站上被數百萬潛在顧客看見。在本節中，您將學習：

Product Listing / 商品上架流程
Listing Best Practice / 上架最佳實踐
Bulk Upload / 批量上傳

Product Listing 商品上架流程

Besides bulk upload, you can also create your SKUs one by one

除了批量上傳外，您也可以逐一建立您的商品

Step 1: "Add New Product" and type in the SKU Name > Create A New Product

步驟 1：點擊「Add New Product」，輸入商品名稱 > Create A New Product

Step 2: Choose Level 1 to Level 3 Categories that match best with your product

步驟 2：選擇與您的商品最相符的第一至第三級商品類別

Step 3: Fill in the vital information of the SKU.

步驟 3：填寫商品的重要資訊。

If the brand name you choose is not available, please contact your Relationship Manager. Please choose the brand name carefully, any violation might lead to account suspension/penalty.
若您選擇的品牌名稱不存在系統中，請聯繫平台商戶專線為您跟進。請謹慎選擇品牌名稱，任何違規行為都可能導致帳戶暫停或罰款。

Please name your product carefully as you will not be able to change the SKU names after submission.
請謹慎命名您的商品，因為提交後您將無法更改商品名稱。

For more exposure, please enter the keywords in both Chinese and English. Your products will be shown as a result when your keywords match the search word the customer put in the search engine.
為增加商品的曝光度，請同時輸入中文和英文關鍵字。當顧客在搜尋引擎中輸入的搜尋字詞與您的關鍵字匹配時，您的商品將顯示為搜尋結果。

Product name dos and don'ts: / 商品名稱的注意事項

Do not include irrelevant information in the product name, such as country of origin and usage.
請勿在商品名稱中包含不相關的資訊，例如原產地和用途。

Do not use all upper-case.
請勿使用全大寫字母。

When you include “原箱優惠” in your SKU name, please ensure the products are delivered the way it is described.
若您在商品名稱中包含「原箱優惠」，請確保商品按照描述的方式交付。

Please be cautious in using the term "香港行貨". Merchants are advised to familiarize themselves with relevant laws to avoid violating the Trade Descriptions Ordinance.
請謹慎使用「香港行貨」。建議商戶熟悉相關法律，以避免違反《商品說明條例》。

Incorrect Samples vs Correct Samples: / 錯誤範例與正確範例:

日本Panasonic vs Panasonic

Brand X 消委會認證抽濕機 9公升 vs Brand X 抽濕機 9公升

美國FDA認證UV消毒烘乾機 vs UV消毒烘乾機

Brand X 潔面乳 (山茶花萃取，有改善細紋效果, 每日只需使用一次) vs Brand X 潔面乳

BRAND XX PERFUME vs Brand XX Perfume

Step 4: Add variation

步驟 4：新增商品規格

You are encouraged to use the variation function if you sell a series of goods with different attributes such as color or capacity
若您銷售同一系列不同規格（例如顏色或容量）的商品，建議您使用商品規格功能

Step 5: Edit variations

步驟 5：編輯商品規格

Edit your variations - such as VIP price, Member Price, Barcode, Cost, Inventory and add photos for your products.
編輯您的商品規格，例如 VIP 價格、會員價格、條碼、成本、庫存，並新增商品圖片。

Any customer purchases up to HKD$400 will automatically become our VIP member. Most merchants tend to set a special discount for our VIP members.
顧客單筆消費滿港幣400元，將自動成為友和的VIP會員。大多數商戶會為VIP會員提供特別折扣。

Market Price will also be shown on the product page. All discounts rate will be calculated based on the market price.
商品頁面也會顯示市場價格，所有折扣率都將根據市場價格計算。

Please ensure your inventory status is the most updated。
請確保您的庫存狀態為最新。

GTIN is compulsory while MPN is optional.
GTIN 為必填欄位，MPN 為選填欄位。

The weight might directly affect the delivery fee when the order does not meet the free delivery requirement, please fill in the accurate weight.
當訂單未達到免運費門檻時，商品重量可能會直接影響運費，請為商品設定準確的重量。

Cost and custom SKU are for merchants' internal reference only.
成本價和自訂 SKU 僅供商戶作內部備註。

Drag and drop or click to upload product images. Set Main Image if you would like to show this image first by default. However, you cannot change the sequence of other images.
拖放或點擊以新增商品圖片。若您想預設顯示某張圖片，請設定為主圖片。但您無法變更其他圖片的順序。

Please make sure your product photos are clear, preferably with a white background.
請確保您的商品圖片清晰，建議背景顏色為白色。

Step 6: Edit product Description

步驟 6：編輯商品描述

Tell more about your products! Give as much detail as you can so the customers know what they are paying for and how are they getting their money's worth!
詳細介紹您的商品！提供盡可能多的資訊，讓顧客了解他們的購買物有所值的!

Do not include external links that will redirect customers to your website, nor put your retail store's address and contact number. Violating this rule may lead to account suspension and penalties.
請勿在商品描述中插入任何外部連接，也不要提供您的零售店地址和聯絡電話。違反此規則可能會導致帳戶暫停和處罰。

For better SEO it is recommended to add a short introduction. (max. 255 characters) If you leave this field empty, we will try to fill the introduction based on the product description using Generative AI
為了獲得更好的 SEO 效果，建議您新增簡短的商品介紹（最多 255 個字元）。若您將此欄位留空，我們將嘗試根據商品描述使用 AI 自動填寫商品介紹。

You may also insert video links to help customers understand more about your products. Only the YouTube link is accepted, no other external link is allowed
您也可以插入視頻鏈接，以幫助顧客更好地了解您的商品。請注意，僅接受YouTube鏈接，其他外部連結將不被允許。

You may put the product description in this part. There is no word limit and you may also insert pictures in this session. No external link is allowed.
您可以在此部分填寫商品詳細描述。此部分沒有字數限制，您也可以插入圖片。請注意，外部連結將不被允許。

To learn more about a great product description to make your product more attractive, please reference on the below tips sessions!
若要了解如何撰寫更吸引人的商品描述，請參考以下提示部分！

Step 7: Check the "Shipment" and "Warranty Terms". They should be automatically applied given that you have set up the template in Business Setting

步驟 7：檢查「物流」和「保養條款」。若您已在「Business Setting」中設定範本，系統將會自動應用。

Step 8: List the product!

步驟 8：上架商品！

Choose "List item(s) now" if you want the item to go live. It will show on our website right away.
若您想立即讓商品上線，請選擇「List item(s) now」。商品將立即在我們的網站上顯示。

Choose "Do NOT list item(s), I'll update later" if you plan to make further changes. Your item(s) will not be listed until you change the status again.
若您計劃進行進一步變更，請選擇「"Do NOT list item(s), I'll update later」。您的商品將保持未上架狀態，直到您再次變更為「List item(s) now」。

Listing Best Practice 上架最佳實踐

Proper Categorization and Tags / 正確的類別和標籤
- Select the most relevant category and subcategory for your products. Accurate categorization helps customers find your products easily.
- 準確的分類有助於顧客更輕鬆地找到您的商品，請選擇與您的商品最相關的類別和子類別。

- 此外，使用適當的關鍵詞和標籤來準確描述您的商品。這可以提高您商品在搜索結果中的曝光。
- Additionally, use appropriate keywords and tags that accurately describe your products. This improves the visibility of your listings in search results.

Accurate and Detailed Descriptions / 準確且詳細的描述
- Provide clear and concise descriptions that accurately represent your products. Include key details such as dimensions, materials, features, warranty terms, expiry date and specifications.
- 提供清晰簡潔的描述，準確呈現您的商品。包含尺寸、材質、功能、保養條款、有效期限和規格等關鍵細節。

- Power Bank: Mention mAh in the product title. Always put mAh and Wh in the product content.
- 行動電源：請在產品標題中註明電池容量 (mAh)。並在產品內容中同時標示電池容量 (mAh) 及能量 (Wh)。

- To optimize conversion rates for Makeup & Skincare, Health & Wellness, Personal Care, and similar categories, it is crucial to explicitly state the product's weight or volume (e.g., 50g, 150ml) directly within the product name and reiterate it clearly at the beginning of the product description; furthermore, for quality products where ingredient transparency is valued by consumers, providing a comprehensive and easily readable list of ingredients within the product content is highly recommended to build trust and inform purchasing decisions.
- 為了提高化妝品、護膚品、保健品和個人護理等產品的轉化率，請務必在產品名稱中明確標示產品的重量或容量（例如：50克、150毫升），並在產品描述的開頭再次強調。此外，對於重視成分透明度的優質產品，強烈建議在產品內容中提供完整且易於閱讀的成分列表，以建立信任並幫助顧客做出明智的購買決策。

- For products involving a redemption or installation process, please describe the process and charges clearly.
- 對於涉及「兌換」或「安裝」的商品，請清楚描述該兌換流程及安裝服務的相關費用。這有助於顧客了解所需步驟及可能的額外費用。

- Use bullet points or subheadings to make the information easily scannable and accessible to potential customers
- 使用項目符號或子標題，使信息易於掃描和訪問，幫助顧客快速找到所需內容。這樣可以提升商品描述的可讀性和吸引力。

High-Quality Product Images / 高品質商品圖片
- A good main photo can always help catch customers' attention. Use high-resolution images that showcase your products.
- 一張高解析度的主照片能有效吸引顧客的注意，展示您的商品，提升其吸引力和專業形象。

- Add additional pictures that show your products from multiple angles.
- 添加多角度的圖片以展示您的商品，這樣可以讓顧客更全面地了解商品特性和細節。

- Ensure that the images are well-lit, properly framed, and reflect the true appearance of the product. Clear and visually appealing images can greatly enhance customer interest and confidence in your products.
- 確保圖片光線充足、構圖得當，真實呈現商品外觀。清晰且具吸引力的圖片能顯著提升顧客對商品的購買慾和信心。

- Only show the product that is featured in this listing to avoid confusion
- 請僅顯示該產品列表中的商品，以避免混淆。

- Please avoid adding photo frames on your product photos, especially the one mentioning the name of Yoho.
- 請避免在商品照片上添加相框，特別是標示友和的相框。

Competitive Pricing / 具競爭的定價
- Research the market and set competitive prices for your products. Consider factors such as production costs, competitor pricing, and customer demand. Offering competitive prices can attract more customers and increase sales
- 進行市場研究，為商品設定具競爭力的價格。評估生產成本、競爭對手的定價和顧客需求等因素，提供具競爭力的價格可以吸引更多顧客並提升銷售。

Regular Updates / 定期更新
- Keep your product listings up to date. Remove any out-of-stock items promptly, update product availability, and introduce new products regularly. This ensures that customers have accurate and relevant information about your offerings.
- 定期更新您的商品列表，及時移除缺貨商品，更新供應情況，並推出新商品。這樣可以確保顧客獲得有關您商品的準確且相關資訊。

Category Requirements 類別要求

To avoid consumer disputes, merchants are required to adhere to the following practices. Failure to comply may result in us favoring the consumer in any disputes.

為避免發生消費糾紛，商戶必須遵守以下規定。若未遵守，我們可能在任何糾紛中偏袒消費者。

Parallel Import Consumer Electronics and Appliances / 平行進口消費電子商品和家電:

Consumers expect warranty service for these categories.
消費者期望此類型商品提供保養期/維修服務。

Merchants must clearly indicate "Parallel Import" or "平行進口" in the product title or description.
商戶必須在商品標題或描述中清楚標示「Parallel Import」或「平行進口」。

Merchants must state the warranty period and provider.
商戶必須在保養條款標明保養期/維修服務和代理商資料。

Failure to provide the warranty provider may lead to disputes with the brand principal or exclusive distributor.
未能提供保養代理商的資料可能會引發與品牌方或獨家經銷商之間的爭議。

Other Parallel Import Goods (No Warranty Expected) / 其他平行進口商品（沒有保養期/不需要維修服務）:

For parallel import goods where warranties are not typically expected, indicating "Parallel Import" or "平行進口" is optional.
對於沒有保養服務的平行進口商品，「平行進口」或「Parallel Import」的標示為選填。

Products with Expiry Dates / 具有有效期限的商品:

Consumer expectations regarding expiry dates vary by product category.
消費者對於不同商品類別的有效期限期望會有所不同。

Merchants must clearly state expiry dates that may raise consumer concerns, ie short expiry dates.
商戶必須清楚標示商品的有效期限，例如有效期限較短的商品。

Cosmetics, Skincare, Health, and Wellness Products with Expiry Dates / 具有效期限的化妝品、保養品、保健品和健康商品:

Consumers expect an expiry date at least 3 months after the product's expected consumption period.
消費者期望收到商品時，商品有效期限至少有三個月或以上。
- Example: If a vitamin bottle lasts 3 months, the expiry date must be at least 6 months from delivery.
- 例子：一瓶維生素可持續使用三個月，商戶需確保在發貨前，商品的有效期限至少有六個月或以上。

Failure to meet this expectation may lead to disputes.
未能滿足此期望可能會導致糾紛。

For products with short expiry dates, merchants must clearly indicate this in the product title or description to manage consumer expectations.
對於有效期限較短的商品，商戶必須在商品標題或描述中清楚說明，以管理消費者期望。

Bulk Upload 批量上傳

The bulk upload feature empowers merchants to independently upload multiple products simultaneously. This functionality streamlines the process, saving valuable time and enhancing productivity, especially when listing numerous items at once.

批量上傳功能使商戶能夠自主地同時上傳多個商品。這一功能簡化了流程，節省了寶貴的時間，並提高了效率，特別是在同時上架大量商品時。

Step 1: Login to the Merchant Center, navigate to the "Product" section, and then click on "All Products."

步驟 1：首先，請前往後台，打開「Product」目錄然後點擊「All Product」。

Step 2: Click on "Bulk Create Product".

步驟 2：然後在右上側點擊「Bulk Create Product」並下載批量上傳範本。

填寫提醒 / Fill in reminders:

The SKU's Chinese and English names, inventory, and member price are mandatory fields. Detailed descriptions of these fields, along with relevant examples, can be found in the "Column Description" tab.
- 商品的中英名稱、貨存量以及商品的售價欄位為必填欄位。詳細的欄位描述亦可以在「Column Description」的分頁中查閱相關例子。

Please fill in the "Level 3 Category" name in the product category field. For details, refer to the "Category (Reference)" tab.
- 請在商品類別欄位填寫第三級商品類別（Level 3 Category Name）。詳情請參考「Category (Reference)」分頁。

If the selected brand name does not exist in the system, please prepare an Excel file containing the brand's Chinese and English names for us to register before uploading. You can refer to the detailed brand list in the "Brand (Reference)" tab.
- 若您選擇的品牌名稱不存在系統中，請在上傳檔案前準備一份包含品牌中文名稱和英文名稱的 Excel 檔案給我們註冊。詳細的品牌庫您可以參閱」Brand (Reference)」分頁。

The short description is limited to 255 characters. For additional information, please utilize the long descriptions. Alternatively, you can input a long description, and YOHO's AI system will automatically generate a short description based on the content provided.
- 商品簡述的字數上限為 255 個字元。若需提供更多資訊，請使用商品詳細描述。或者，您可以輸入商品詳細描述，友和的 AI 系統將根據您提供的內容自動生成商品簡述。

Do not use emojis/ emojis coding in the excel content.
- 請勿在 Excel 檔案內容中使用表情符號/表情符號編碼。

Step 3: Please save the file, then return to the Merchant Center and click on "Bulk Create Product" to initiate the self-upload process.

步驟 3：儲存檔案並在返回後台點擊「Bulk Create Product」以上載檔案以進行自主批量上傳。

Step 4: Please review the product information for accuracy. Should any amendments be required, please proceed with editing. Once confirmed, click "List" to officially publish the product to the platform.

步驟 4：請再次檢查商品資料是否正確，如有需要可進行編輯。核對無誤後，點擊「List」讓商品正式上線。

若英文本與中文譯本之間有任何歧異，則以英文本為準。

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