Embedded Files
Introduction 簡介
Introduction 簡介
You are so close to opening your store at YOHO Marketplace! You just need to list your products, which will be seen by millions of potential customers right away on our website. In this session, you will learn about :
您即將在友和加盟平台開設您的商店！只需上架您的商品，即可立即在我們的網站上被數百萬潛在顧客看見。在本節中，您將學習：
Product Listing / 商品上架流程
Listing Best Practice / 上架最佳實踐
Bulk Upload / 批量上傳
Product Listing 商品上架流程
Product Listing 商品上架流程
Besides bulk upload, you can also create your SKUs one by one
除了批量上傳外，您也可以逐一建立您的商品
Step 1: "Add New Product" and type in the SKU Name > Create A New Product
步驟 1: 點擊「Add New Product」，輸入商品名稱 > Create A New Product
Step 2: Choose Level 1 to Level 3 Categories that match best with your product
步驟 2: 選擇與您的商品最相符的第一至第三級商品類別
Step 3: Fill in the vital information of the SKU.
步驟 3: 填寫商品的重要資訊。
If the brand name you choose is not available, please contact your Relationship Manager. Please choose the brand name carefully, any violation might lead to account suspension/penalty.
若您選擇的品牌名稱不存在系統中，請聯繫平台商戶專線為您跟進。請謹慎選擇品牌名稱，任何違規行為都可能導致帳戶暫停或罰款。
Please name your product carefully as you will not be able to change the SKU names after submission.
請謹慎命名您的商品，因為提交後您將無法更改商品名稱。
For more exposure, please enter the keywords in both Chinese and English. Your products will be shown as a result when your keywords match the search word the customer put in the search engine.
為增加商品的曝光度，請同時輸入中文和英文關鍵字。當顧客在搜尋引擎中輸入的搜尋字詞與您的關鍵字匹配時，您的商品將顯示為搜尋結果。
Product Name Guidelines 商品名稱指引
To ensure clarity, accuracy, and compliance, merchants must adhere to the following requirements when creating product names.
為確保商品名稱清晰、準確並符合規範，商戶在建立商品名稱時必須遵守以下要求。
Irrelevant information must not be included in the product name (e.g. country of origin, usage descriptions, or promotional claims).
商品名稱不得包含不相關資訊（例如原產地、用途描述或宣傳字眼）。
Product names must not be written in full uppercase.
商品名稱不得全部使用大寫字母。
Where the term “原箱優惠” is used, merchants must ensure the product is delivered exactly as described.
如商品名稱包含「原箱優惠」，商戶必須確保商品按描述方式交付。
The term “香港行貨” must be used with caution. Merchants are responsible for ensuring compliance with applicable laws, including the Trade Descriptions Ordinance.
「香港行貨」字眼須謹慎使用。商戶有責任確保符合相關法例（包括《商品說明條例》）。
Incorrect vs Correct Examples 錯誤與正確示例
日本 Panasonic (錯誤)→ Panasonic (正確)
Brand X 消委會認證抽濕機 9公升 (錯誤) → Brand X 抽濕機 9公升 (正確)
美國 FDA 認證 UV 消毒烘乾機 (錯誤) → UV 消毒烘乾機 (正確)
Brand X 潔面乳 [山茶花萃取，有改善細紋效果，每日只需使用一次] (錯誤)→ Brand X 潔面乳 (正確)
BRAND XX PERFUME (錯誤) → Brand XX Perfume (正確)
Step 4: Add variation
步驟 4: 新增商品規格
Merchants are encouraged to use the variation function when offering products with multiple attributes (e.g. colour, size, or capacity) to ensure clear presentation and better customer selection.
如商品包含不同規格（例如顏色、尺寸或容量），建議商戶使用商品規格功能，以提升展示清晰度及方便顧客瀏覽。
Step 5: Edit variations
步驟 5: 編輯商品規格
Update variation details, including VIP price, member price, barcode, cost, and inventory. Merchants should also upload relevant images for each variation where applicable.
編輯商品規格資料，包括 VIP 價格、會員價格、條碼、成本及庫存，並按需要為各規格上載相關商品圖片。
Customers who make a single purchase of HKD 400 or above will automatically become VIP members. Merchants are encouraged to offer exclusive pricing or discounts for VIP members.
顧客單筆消費滿港幣 400 元或以上，將自動成為 VIP 會員。建議商戶為 VIP 會員提供專屬價格或優惠。
The market price will be displayed on the product page, and all discount rates will be calculated based on the market price.
商品頁面將顯示市場售價，所有折扣率均以市場價格為基準計算。
Merchants must ensure that product pricing, inventory, and all related information are accurate and kept up to date at all times.
商戶必須確保商品價格、庫存及所有相關資料均準確，並需定期及持續更新。
GTIN is compulsory while MPN is optional.
GTIN 為必填欄位，MPN 為選填欄位。
Product weight may directly affect delivery charges when orders do not meet the free shipping threshold. Merchants must ensure that accurate weight information is provided.
當訂單未達免運費門檻時，商品重量可能會直接影響運費，商戶必須填寫準確的商品重量。
Cost and custom SKU fields are for internal reference only and will not be displayed to customers.
成本價及自訂 SKU 僅供商戶內部參考。
Upload product images by dragging and dropping files or by clicking to upload. Merchants may designate a main image to be displayed by default; however, the sequence of other images cannot be adjusted.
商戶可透過拖放或點擊以上載商品圖片。可設定主圖片作為預設顯示，但其他圖片的顯示順序無法更改。
Product images must be clear and of high quality. A plain white background is recommended to ensure consistency and professionalism.
商品圖片必須清晰且具備高質素，建議使用白色背景，以確保呈現一致及專業。
A minimum image size of 400 × 400 pixels is acceptable; however, a resolution of 500 × 500 pixels or above is strongly recommended for optimal display.
圖片尺寸最低為 400 × 400 像素，惟建議使用 500 × 500 像素或以上，以達至最佳顯示效果。
Step 6: Edit product Description
步驟 6: 編輯商品描述
Merchants must provide clear, accurate, and sufficiently detailed product descriptions to enable customers to make informed purchasing decisions. Descriptions should include relevant information such as product features, usage instructions, and key benefits.
商戶必須提供清晰、準確且具備足夠細節的商品描述，以協助顧客作出明智的購買決定。內容應包括產品功能、使用方法及主要優點等相關資訊。
External links that redirect customers to merchant-owned websites are strictly prohibited. Merchants must not include retail store addresses or contact numbers within the product page. Non-compliance may result in account suspension or other enforcement actions.
商品頁面中不可加入任何將顧客導向商戶自有網站的外部連結，亦不得提供門市地址或聯絡電話。違反規定可能導致帳戶被暫停或採取其他處理措施。
Product images must not be sourced from third-party platforms (including but not limited to HKTVmall, Boutir, Shopline, Shopify, and similar platforms), as this may result in display failures. All product images must be uploaded directly to the merchant centre to ensure stable and consistent display across all pages.
產品圖片不得使用來自第三方平台（包括但不限於 HKTVmall、Boutir、Shopline、Shopify 等）的圖片，否則可能導致圖片無法正常顯示。請直接將所有產品圖片上載至後台，以確保所有頁面顯示穩定且一致。
To enhance SEO performance, merchants are encouraged to provide a concise product introduction (maximum 255 characters). If left blank, the system will generate the introduction automatically based on the product description using AI.
為提升 SEO 表現，建議商戶提供簡短的商品介紹（最多 255 個字元）。如未填寫，系統將根據商品描述使用 AI 自動生成介紹。
Enhance your product page by adding a video to help customers better understand your product. Please note that only YouTube links are supported; other external links are not allowed.
透過加入影片，讓顧客更全面了解您的商品，提升頁面吸引力。請注意，僅支援 YouTube 連結，其他外部連結將不被允許。
Product descriptions may be provided in this section. There is no word limit, and images may be included to support the content. External links are not permitted.
本部分可用於填寫商品詳細描述，字數不限，並可加入圖片作為輔助說明。不得包含任何外部連結。
For guidance on creating effective and compelling product descriptions, please refer to the “Listing Best Practices” section below.
如需撰寫更具吸引力及成效的商品描述，請參考下方「上架最佳實踐」部分。
Step 7: Review “Shipment” and “Warranty Terms”. These settings will be automatically applied if templates have been configured in Business Settings.
步驟 7: 檢查「物流」及「保養條款」。如已於「Business Settings」中設定範本，系統將自動套用。
Step 8: List the product!
步驟 8: 上架商品！
Select “List item(s) now” to publish the product immediately. The item(s) will be displayed on the website once listed.
如需立即上架商品，請選擇「List item(s) now」。商品將於上架後在友和網站顯示。
Select “Do NOT list item(s), I’ll update later” if further updates are required. The item(s) will remain unpublished until the listing status is updated.
如需稍後再作修改，請選擇「Do NOT list item(s), I’ll update later」。商品將維持未上架狀態，直至您更新上架設定。
Listing Best Practice 上架最佳實踐
Listing Best Practice 上架最佳實踐
Regular Updates / 定期更新
Product listings must be maintained on an ongoing basis to ensure accuracy, completeness, and relevance. Merchants must promptly remove out-of-stock items, update product availability and pricing, and ensure all product information is accurate and up to date at all times.
商品資料須持續更新及妥善管理，以確保其準確、完整及具時效性。商戶必須及時下架缺貨商品，並即時更新庫存及價格，確保所有商品資料在任何時間均為最新、準確，並與實際供應情況一致。
Merchants shall exercise a high degree of due diligence and care when creating or updating product listings, particularly in the case of bulk creation or uploads. Any errors, discrepancies, or issues arising from incorrect input, system misconfiguration, or negligence shall be the sole responsibility of the merchant, and no liability shall be borne by the platform.
商戶在建立或更新商品資料（尤其進行批量建立或上載）時，須履行審慎及謹慎責任。凡因輸入錯誤、系統設定不當或任何形式之疏忽所引致之錯誤、差異、損失或後果，均由商戶全權及完全承擔，平台對此概不負任何責任。
Proper Categorization / 正確的產品類別
Merchants should select the most relevant category and subcategory for each product to ensure accurate classification and improve discoverability.
商戶應為每項商品選擇最相關的類別及子類別，以確保分類準確並提升商品的可搜尋性。
Appropriate keywords and tags should be applied to accurately describe the product, thereby enhancing visibility in search results.
商戶應使用適當的關鍵字及標籤準確描述商品，以提升搜尋結果中的曝光率。
Accurate and Detailed Descriptions 準確且詳細的商品描述
Product descriptions must be clear, accurate, and sufficiently detailed to represent the product. Key information should include, where applicable, dimensions, materials, features, specifications, warranty terms, and expiry dates.
商品描述必須清晰、準確且具備足夠細節，以真實反映商品內容。應按適用情況包含尺寸、材質、功能、規格、保養條款及有效期限等關鍵資訊。
Example: Power Bank: The battery capacity (mAh) must be stated in the product title, and both mAh and Wh must be specified in the product description.
例子:行動電源：產品名稱必須標示電池容量（mAh），並於產品詳細介紹中同時列明電池容量（mAh）及能量（Wh）。
To optimize conversion rates for Makeup & Skincare, Health & Wellness, Personal Care, and similar categories, it is crucial to explicitly state the product's weight or volume (e.g., 50g, 150ml) directly within the product name and reiterate it clearly at the beginning of the product description; furthermore, for quality products where ingredient transparency is valued by consumers, providing a comprehensive and easily readable list of ingredients within the product content is highly recommended to build trust and inform purchasing decisions.
為了提高化妝品、護膚品、保健品和個人護理等產品的轉化率，請務必在產品名稱中明確標示產品的重量或容量（例如：50克、150毫升），並在產品描述的開頭再次強調。此外，對於重視成分透明度的優質產品，強烈建議在產品內容中提供完整且易於閱讀的成分列表，以建立信任並幫助顧客做出明智的購買決策。
For products involving redemption or installation services, merchants must clearly disclose the relevant process, terms, and any applicable fees.
如商品涉及兌換或安裝服務，商戶必須清楚說明相關流程、條款及可能產生的費用。
Product information should be structured using bullet points or subheadings to enhance readability and accessibility.
使用項目符號或子標題，使資訊易於掃描和訪問，幫助顧客快速找到所需內容。
High-Quality Product Images / 高品質商品圖片
High-resolution images must be used to accurately present the product and enhance visual appeal.
一張高解析度的主照片能有效吸引顧客的注意，展示您的商品，提升其吸引力和專業形象。
Additional images showing multiple angles should be included to provide a comprehensive view of the product.
應提供多角度圖片，以便顧客全面了解商品外觀及細節。
Ensure that the images are well-lit, properly framed, and reflect the true appearance of the product. Clear and visually appealing images can greatly enhance customer interest and confidence in your products.
確保圖片光線充足、構圖得當，真實呈現商品外觀。清晰且具吸引力的圖片能顯著提升顧客對商品的購買慾和信心。
Only the product included in the listing should be shown to avoid confusion.
圖片內容應僅展示該商品，以避免引起混淆。
Merchants must not add decorative frames or branding elements (including references to “Yoho”) to product images.
商品圖片不得添加裝飾性邊框或任何品牌元素（包括「Yoho」相關字樣）。
Competitive Pricing 具競爭力的定價
Research the market and set competitive prices for your products. Consider factors such as production costs, competitor pricing, and customer demand. Offering competitive prices can attract more customers and increase sales
進行市場研究，為商品設定具競爭力的價格。評估生產成本、競爭對手的定價和顧客需求等因素，提供具競爭力的價格可以吸引更多顧客並提升銷售。
Bulk Upload 批量上傳
Bulk Upload 批量上傳
The bulk upload feature empowers merchants to independently upload multiple products simultaneously. This functionality streamlines the process, saving valuable time and enhancing productivity, especially when listing numerous items at once.
批量上傳功能使商戶能夠自主地同時上傳多個商品。這一功能簡化了流程，節省了寶貴的時間，並提高了效率，特別是在同時上架大量商品時。
Step 1: Login to the Merchant Center, navigate to the "Product" section, and then click on "All Products."
步驟 1： 首先，請前往後台，打開「Product」目錄然後點擊「All Product」。
Step 2: Click on "Bulk Create Product".
步驟 2： 然後在右上側點擊「Bulk Create Product」並下載批量上傳範本。
填寫提醒 / Fill in reminders:
The SKU's Chinese and English names, inventory, and member price are mandatory fields. Detailed descriptions of these fields, along with relevant examples, can be found in the "Column Description" tab.
商品的中英名稱、貨存量以及商品的售價欄位為必填欄位。詳細的欄位描述亦可以在「Column Description」的分頁中查閱相關例子。
Please fill in the "Level 3 Category" name in the product category field. For details, refer to the "Category (Reference)" tab.
請在商品類別欄位填寫第三級商品類別（Level 3 Category Name）。詳情請參考「Category (Reference)」分頁。
If the selected brand name is not present in the system, please initiate the brand application submission process. You may refer to the comprehensive brand list located in the "Brand (Reference)" tab.
若您選擇的品牌名稱不存在系統中，請提交新品牌申請。詳細的品牌清單您可以參閱 「Brand (Reference)」分頁。
The short description is limited to 255 characters. For additional information, please utilize the long descriptions. Alternatively, you can input a long description, and YOHO's AI system will automatically generate a short description based on the content provided.
商品簡述的字數上限為 255 個字元。若需提供更多資訊，請使用商品詳細描述。或者，您可以輸入商品詳細描述，友和的 AI 系統將根據您提供的內容自動生成商品簡述。
Do not use emojis/ emojis coding in the excel content.
請勿在 Excel 檔案內容中使用表情符號/表情符號編碼。
Step 3: Please save the file, then return to the Merchant Center and click on "Bulk Create Product" to initiate the self-upload process.
步驟 3： 儲存檔案並在返回後台點擊「Bulk Create Product」以上載檔案以進行自主批量上傳。
Step 4: Please review the product information for accuracy. Should any amendments be required, please proceed with editing. Once confirmed, click "List" to officially publish the product to the platform.
步驟 4：請再次檢查商品資料是否正確，如有需要可進行編輯。核對無誤後，點擊「List」讓商品正式上線。
Product Variations Configuration / 商品選項配置
Product Variations Configuration / 商品選項配置
Product Variation Configuration enables merchants to customize their offerings by creating and managing various product options based on key attributes such as size, color, and style etc. This feature streamlines the display of multiple choices for a single product. Customers can effortlessly discover exactly what they want, making their purchasing journey smooth and enjoyable.
產品變體配置使商戶能夠根據關鍵選項（如尺碼、顏色和款式等等）。這一功能簡化了單一產品多種選擇的展示，顧客能輕鬆找到他們所需的商品，提升顧客的購物體驗。
How to Create a Product Variation Configuration / 如何創建商品選項配置
Product Variation Concept with an Example: / 商品選項概念與範例:
SKU: Yoho Smartphone
Attribute Name: Colour and Storage / 選項名稱： 顏色和儲存空間
Attribute Items(s)
Colour / 顏色: Black and White (黑色和白色)
Storage / 儲存空間: 256 GB and 512 GB
Step 1: Create an Attribute Item Option List / 創建選項清單
Navigate to the Merchant Center > Product > All Products, select the corresponding product for editing,
前往後台 > 商品 > 所有商品，選擇對應的商品進行編輯，
Click on the “Variations” tab, and in the “Attribute Item Option List” field, create a list of attribute item options for the product.
然後點擊「Variations」分頁，在「Attribute Item Option List」欄位為商品建立項目選項清單。
Develop an Attribute Item Option List / 建立選項列表
A single product can have multiple attribute categories, such as color, size, and capacity. Merchants can also create custom attributes tailored to the product.
同一件商品可能具有不同的選項分類，如顏色、尺碼和容量等。商戶亦可根據商品創建自定義選項。
Step 2 & 3. Edit the attribute name and add an items / 編輯選項名稱並添加項目:
Here is an example demonstrating the color and storage:
以下為顏色及容量分類的示範例子：
Attribute Name (1): Colour / 顏色
Attribute Items (1): Black (黑色) & White (白色)
Attribute Name (2): Storage/ 容量
Attribute Items (2): 256GB & 512GB
Once all items have been entered, click the “Add” button to include them in the Variation Terms.
完成所有項目的輸入後，請按下“Add”按鈕以將其加入商品變體 中。
Step 4: Click on the “Update Variations” Button to Finalize the Product List / 點擊「Update Variations」按鈕以創建商品列表
The product list will be automatically generated based on the attribute configuration.
系統將根據屬性項目選項清單自動生成商品列表。
Step 5: Finalize SKU Information Using the Bulk Update Feature / 透過批量更新功能填寫商品資訊
It is recommended that merchants use the “Bulk Update” feature to quickly configure the inventory, member price, market price, product weight, and listing status
我們建議商戶可以使用批量更新商品選項功能 “Bulk Update” 以便快速設定商品的貨存單位、會員售價、市場價格、商品重量及上架狀態。
Demo / 示範圖
Group Stock Keeping Unit “SPU” / 組合標準產品單元 (Group SPU)
Group Stock Keeping Unit “SPU” / 組合標準產品單元 (Group SPU)
The combination of SPU features allows merchants to streamline product listing and effectively group similar types of SKUs, thereby enhancing the efficiency of the product management.
組合 SPU 功能有助於商戶簡化商品分類，並有效歸納同類型商品，從而提升商品管理的效率。
Step 1: Create an Attribute Item Option List
Navigate to the Merchant Center, select the corresponding SKU(s) in sequence, and utilize the “Group SPU” feature to create an SPU list.
前往後台，依序選擇對應的商品，並使用“Group SPU”功能為該商品建立 SPU清 單。
Direct to the “Variations” tab, and in the “Attribute Item Option List” field, create a list of attribute item options for the product.
前往「Variations」分頁，在「Attribute Item Option List」欄位為商品建立選項清單。
Important Reinder:
The combination SPU feature is only applicable to products that do not have any configured variants and terms, meaning no product attributes or items should be created before combining.
組合 SPU 功能僅適用於尚未配置任何商品變體的商品，即必須未創建任何商品選項及項目才能進行組合。
Step 2: Edit the Attribute Name / 編輯商品選項名稱
Begin by defining the attribute names for the product, taking into account common shared key attributes for products, such as color, size, and storage etc. Additionally, merchants have the option to create custom attributes tailored to their specific products.
請首先為商品定義選項名稱，考慮最及關聯及關鍵選項，如顏色、尺碼和容量等等。此外，商戶還可以對特定商品創建自定義選項。
Step 3: Add a Attribute Items / 加入商品選項
Merchants should add items corresponding to the attribute names included in Step 2.
請商戶就於步驟二加入的選項名稱加上項目。
Step 4: Add Variation Terms / 加入商品變體
Once all items have been entered, click the “Add” button to include them in the Variation Terms.
完成所有項目的輸入後，請按下“Add”按鈕以將其加入商品變體中。
Step 5: Click the 'Update Variation' button to finalize the product list / 點擊 'Update Variation' 按鈕以生成商品列表。
The SKU list will be automatically generated based on the attribute configuration.
系統將根據選項清單自動生成商品列表。
Step 6: Finalizing the SKU Information via Bulk Update Feature / 透過批量更新功能填寫商品資訊
It is recommended that merchants use the “Bulk Update” feature to quickly configure the SKU, member pricing, market price, product weight, and listing status
我們建議商戶可以使用批量更新商品選項功能 “Bulk Update” 以便快速設定商品的貨存單位、會員售價、市場價格、商品重量及上架狀態。
Important Reminder:
Please ensure that there are no duplicate attribute item options. If duplicates are detected, an error message will appear to remind you to check for any duplicate variants.
請確保所有項目選項都是唯一的。如發現重複項目，系統將顯示錯誤信息，提醒您檢查是否存在重複的選項。
Demo / 示範圖
Merging Group Stock Keeping Unit (SPU) with Current Created SKU / 合併當前創建的 SKU 至標準產品單元組合 (Group SPU)
Merging Group Stock Keeping Unit (SPU) with Current Created SKU / 合併當前創建的 SKU 至標準產品單元組合 (Group SPU)
By grouping existing SKUs into the Group Stock Keeping Unit (SPU), merchants can simplify product management and enhance product visibility and traceability.
通過合併現有的 SKU 合併至標準產品單元組合 (Group SPU) 有助商戶可以簡化商品管理，提升商品的可視性與可追蹤性。
Step 1: Navigate to the merchant center, select the corresponding SKUs to be merged with the SPU Group should be selected using the “Group SPU” feature for the migration process.
前往後台，依序選擇要與標準產品單元 (SPU Group) 合併的相應商品，並使用“Group SPU”功能進行合併。
Important Reinder:
The combination SPU feature is only applicable to products that do not have any configured variants and terms, meaning no product attributes or items should be created before combining.
組合 SPU 功能僅適用於尚未配置任何商品變體的商品，即必須未創建任何商品選項及項目才能進行組合。
Step 2: Navigate to the 'Variation' page and proceed to add a new attribute item
點擊“Variation”頁面並添加一個新的商品選項名稱。
Add a new SPU Attribute Item - “2347” under SPU Attribute Name - “Model”
在SPU選項名稱 - “Model”下，添加新的SPU選項 - “2347”。
Once all items have been entered, click the “Add” button to include them in the Variation Terms.
完成所有項目的輸入後，請按下“Add”按鈕以將其加入商品變體中。
Step 3: Click the 'Update Variations Options' button to finalize the product list
點擊 'Update Variations Options' 按鈕以更新產品列表。
The SKU list will be automatically renewed based on the amended attribute configuration.
系統將根據修改後的選項自動更新商品列表。
Step 4: Finetune the SKU listing with the corresponding attribute / 修改商品列表
Please ensure to select the corresponding attribute item in the SKU listing while updating the SKU information (e.g., SKU, member pricing, market price, product weight, and listing status).
請確保在更新商品列表時選擇對應的選項進行修改。
Important Reminder:
Please ensure that there are no duplicate attribute item options. If duplicates are detected, an error message will appear to remind you to check for any duplicate variants.
請確保所有選項都是唯一的。如發現重複項目，系統將顯示錯誤信息以提醒您檢查是否存在重複的選項。
Demo / 示範圖
本與中文譯本之間有任何歧異，則以英文本為準。
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