In PKSC 3200, also known as Packaging Design Theory, this course tackles the study of human factors of psychology as it relates to product and package development. Much of this course was focused on advanced color theory, space, shape, texture, pattern, typography, branding, marketing, consumer studies, sustainability and applied packaging. The laboratory section of this course mainly centers around developing retail packaging through applying the course theory, group development and peer critique. When I took this class, I took it Summer of 2018 where it was a relatively small class comprising of myself, two other undergraduate students, two teach assistants, and Dr. Hurley. Because of this small class size, Dr. Hurley allowed us to assist him with some of his own personal research projects he had going on.

The artifact I have selected for this course is methodology paper I wrote for one of the projects Dr. Hurley had assigned us to help work on. Dr. Hurley's project comprised of finding the differences between a matte gold logo and gold foil logo on a chocolate bar wrapper in the eyes of the consumer. For this methodology, my classmates and I had read through previous methodologies regarding similar subject matters to ensure we were writing ours correctly. This class was a bit challenging to us as we had never done anything like this in previous courses. Thus, we had to do quite a bit of research in order to learn more about these types of studies and double check that we were following all the correct steps. At the end of this course, Dr. Hurley was very satisfied with this methodology paper, unfortunately due to time constraints of the short summer class, we were unable to see this study happen as it would have taken place after our summer course had ended.