Is your roofing website optimized for mobile devices?
Although mobile devices contribute approximately 52% of search engine traffic, most roofing contractors have not updated their websites for mobile performance.
Do you fall into that category?
In April 2015, Google declared that they would include mobile-optimized websites in the search algorithm, and this caused roofing marketers to go to great lengths to make sure their sites were touchscreen-friendly and responsive.
But now that the hype has subsided, it seems that many roofers have forgotten the benefits of running a mobile-friendly website and are content with just having a responsive web page. Read more information here about this article.
Numerous studies have found that when it comes to searching for content on touchscreen devices, approximately 48% of visitors start out on search engines.
This means that for your roofing website to be on a potential customer's mobile device, it must not only be mobile-friendly, but it must rank at the top of search results.
Due to the limited screen sizes and the environment in which the browsing takes place, potential customers / clients are looking for a mobile roofing website with a defined action plan.
This implies that if your mobile roofing website doesn't instantly provide them with the details they require and does so in a quick and organized way, they will probably go to your competitor's website.
Simply put, the average mobile user has an attention span of 4-8 seconds. When it comes down to it, mobile browsing speed is everything, and your mobile web pages should load quickly, don't have too many graphics, and don't require users to adjust the screen or zoom in.
Take a minute and ask yourself the following questions about your roofing website:
Does it immediately convey your brand message?
Is it easy to navigate?
Have only one call to action on each page?
Are your buttons touchscreen compatible?
Can your prospect read content without changing the screen or zooming in?
Does the web page load instantly?
Do the ads, the images, prevent readers from accessing certain information?
Is the payment process simple and easy to follow?
Are the subscription forms accessible to complete?
Are the social media buttons easy to locate and do they work?
This is an essential checklist to help you evaluate the performance and quality of your mobile roofing website. If you want to make sure your roofing website is as mobile-friendly as possible, here is a list of 10 features that your mobile-optimized roofing website should contain.