Digital marketing and data science are both disciplines that despite being young, have managed to transform almost every industry in existence. To someone without the right experience, digital marketing and data science may seem unrelated, but the reality is quite the opposite.
Powered by data, many aspects of the web are actually powered by machine learning algorithms. However, search engine algorithms are not the limit of the application of data science in digital marketing. Savvy marketers know the power of data and its ability to accelerate the rate at which marketing strategies produce results. With the right knowledge, marketers can tailor the entire marketing experience to produce predictable results. Get more information here SEO Nirvana.
How do you ask? If you are a marketer wondering how you can make the most of the ocean of data that is the Internet, this article is for you.
Let us begin by learning how data science has simplified search engine optimization and how you can use it to your advantage.
Data Science And Search Engine Optimization (SEO)
We just discussed how machine learning has made it possible for search engines to provide us with the wealth of information they do, right at our fingertips.
But did you know that you can just as easily use the power of data analysis to improve your website’s chances of ranking on the SERPs? Doing this requires no learned knowledge of data science and there are several free and premium tools available online.
These SEO tools use data from across the web, tracking millions of keywords, analyze millions of websites, have algorithms designed to notice patterns and provide their users (you) with the exhaustive SEO analysis of their websites, paired with actionable information that can be utilized to further optimize the website to attract more organic traffic.
Big brands including the likes of Airbnb and Amazon consistently outperform their competition on search engines thanks to such software and now, anyone can use the power of data to compete with the giants of their respective fields.
That’s not all, even blogger outreach agencies utilize software that in turn, utilize the data science to find relevant and high-quality websites to target for guest posting and backlink building.
In other words, both on-page and off-page aspects of SEO can potentially benefit from data science.
Data Science And Email Marketing
Websites owners today have found several unique and effective ways to convince their customers and potential customers to sign up to their email marketing campaigns.
Thanks to this continued innovation, email marketing, despite being a “primitive” form of digital marketing, still deliver one of the best ROI among all the digital marketing channels.
But you probably already knew that.
What you probably don’t know is that the application of data science is one of the reasons that email marketing has been able to adapt to the changing customer preferences and the addition of more advanced and engaging advertising channels to the web.
Thanks to data science, email marketing has become personalized, even when thousands of emails are being sent out every single minute.
With modern email marketing software, marketers can send personalized product recommendations, promotional emails, offers, cart abandonment notifications, and much more to their email lists. By dividing customer data into segments, their marketing experience can be personalized.
Moreover, with the right analysis, you can even figure out which aspects of their shopping experience on your website they care about the most, and create more relevant customer segments that deliver more radical results.
Conclusion
As you can see, data science is already being widely used to improve the results of different digital marketing strategies. At the same time, it is also powering online platforms including search engines and social media platforms and their advertising tools.
If you aren’t already leveraging the power of data to your advantage, you may be missing out on some serious improvements in your marketing ROI, because chances are that your competition is already using their own data to improve the effectiveness of their marketing efforts.