Professor
Graphic Design
Rachel Bush is a graphic designer, educator, and firm believer that good design (and a good sense of humor) can change the way people connect with one another.
She is a Professor of Graphic Design at Austin Peay State University in Clarksville, Tennessee. Rachel earned her BFA in Graphic Design from Morehead State University in 2008 and her MFA from the University of Memphis in 2014, where she wrote her thesis, Humor is No Laughing Matter, exploring humor as a powerful tool in visual communication.
Before entering higher education, Rachel worked as a designer for magazines, universities, nonprofits, and businesses. Throughout her career, she has created work for clients including the Nashville Zoo, the University of Memphis Art Museum, the USDA Conservation Department, The Salvation Army, comedian Amy Schumer, and most recently, St. Jude Children's Research Hospital.
Outside the classroom and design studio, Rachel enjoys cheering on Nashville SC, rewatching The Office for the hundredth time, spending time with her four energetic children, and eating chocolate with zero guilt. Whether she is building a brand, creating illustrations, or helping students discover the power of great design, Rachel is passionate about creating work that is thoughtful, memorable, and just a little bit unexpected.
St. Jude Children's Infographics
2026
Graphic Design
Various sizes
During my Spring 2026 sabbatical, I had the opportunity to collaborate with St. Jude Children’s Research Hospital in Memphis, Tennessee, developing visual resources to help children better understand their diagnoses and treatments. Working alongside the creative team, patient education team, doctors, and medical specialists, I created a toolkit of friendly, age-appropriate illustrations and templates for the Child Life team. While photography can be effective for teenagers and young adults, illustrations can make complex and sometimes frightening medical concepts more approachable for younger children. I developed 64 original illustrations, with multiple variations bringing the total system to more than 100 assets. I also observed Child Life specialists using these materials with patients, gaining firsthand insight into how thoughtful design can support communication during difficult medical experiences. This experience reinforced for me how human-centered design can make intimidating situations more understandable, empower children and families, and foster empathy and meaningful connections.