Strategic marketing is a market-driven process of strategy development, taking into account a constantly changing business environment and the need to achieve high levels of customer satisfaction. strategic marketing focuses on organisational performance « than the traditional concern about increasing sales. Marketing strategy builds competitor advantage by combing the customer-influencing strategies of the business into an a grated array of market-focused actions. Strategic marketing links the organisation with environment and views marketing as a responsibility of the entire business rather this specialised function. Because of marketing's boundary orientation between "the organisation and customers, channel members, and competition, marketing processes are central to in

business strategy planning process. Strategic marketing ™ides the expertise environmental monitoring, for deciding what custom;, groups to serve for setting product specifications, and for selecting which competitors to position against. Succeed fully integrating multi functional strategies is critical to providing high levels of custom satisfaction. Customer preferences for product attributes must be transformed in product design and product: guidelines. Success in achieving high-quality products senses requires ding out which attributes of product and service quality drive customer satisfaction. The analysis, planning, implementation, and management process that we follow this book is described in Exhibit 1 -3. The activities that are described correspond to Pan II through V of the book. The situation analysis considers market and competitor analysis market segmentation, and continuous learning about markets. Designing marketing statutory examines customer targeting and positioning strategies, marketing relationship strategic and planning for new products. Marketing program development consists of product, distribution, price, and promotion strategies designed and implemented to meet the needs targeted buyers. Strategy implementation and management look at .organisational design and marketing strategy implementation and control. We describe each aspect of the strategic process in the rest of the chapter.

Strategic Marketing Planning for Growing Companies

How To Develop a Marketing Strategy in 5 Easy Steps