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An affiliate program is an agreement between two parties that one will pay the other a commission based on a designated consumer action. Affiliate programs establish. new income streams for companies and individuals that host the advertising of affiliate Web sites. If a merchant sells computer science text books on its Web site and a company's site hosts content related to computer science”, it might benefit the merchant to have the company as an affiliate. The merchant can place a banner advertisement on the affiliate's Web site. When a person clicks through the merchant's site via the link on the affiliate's site and makes a purchase, a commission on the sale is typically awarded to the affiliate. Some programs pay
Commissions to affiliates for recruiting new affiliate
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